One company is the largest, and the iPhone 12 series accounts for 35% of the global smartphone revenue
One company is the largest, and the iPhone 12 series accounts for 35% of the global smartphone revenue

Recently, Counterpoint Research released the global mobile phone tracking data for the first quarter of 2021. Apple's iPhone has become the most popular model in the first quarter of 2021 with overwhelming advantages. The iPhone 12 series has 12% of the shipments, accounting for 35% of the global mobile phone revenue.

In the first quarter of 2021, the global smartphone revenue reached a record breaking $100 billion, and the main driving force is flagship phones. According to the income ranking, the top 10 high-end mobile phones (iPhone SE: I was also considered high-end) accounted for nearly 46% of the global smartphone income.

Among them, Apple iPhone has 6 exclusive seats, and three models of Samsung Galaxy S21 series have all been shortlisted. Among domestic mobile phones, only one Huawei Mate 40 Pro model was shortlisted:

  • IPhone 12 Pro Max accounts for 12%, iPhone 12 accounts for 11%, and iPhone 12 Pro accounts for 9%. Their three brothers alone took 32%;

  • Then there is a cliff fall, iPhone 11、 Samsung S21 Ultra accounts for 3% respectively;

  • The single iPhone 12 mini, Samsung Galaxy S21 and Huawei Mate 40 Pro accounted for 2% respectively;

  • Samsung Galaxy S21+and iPhone SE (2020) are both 1%.

 

If ranked by shipments, the top 10 mobile phones only account for 21% of global smartphone sales:

  • IPhone 12 accounts for 5%, iPhone 12 Pro Max accounts for 4%, and iPhone 12 Pro accounts for 3%;

  • The aging iPhone 11 also won 2%, slightly higher than Xiaomi/Redmi's best-selling Redmi 9A (starting at 499 yuan);

  • Xiaomi/Redmi has three models in the top 10 list of shipments, all of which are entry-level machines, including Redmi 9A, Redmi 9 and Redmi Note 9, accounting for about 4%;

  • Then came Samsung's Galaxy A12/A215/A31, which is also a low-end entry machine. They are the main overseas shipments, accounting for about 3%.

I have to sigh that the sales of Apple's iPhone are very good. The Redmi and Samsung Galaxy A series, which are popular in developing countries, account for only 7% of the total sales, while the three iPhone 12 series phones account for as much as 12% of the total sales

  • Low EQ: domestic manufacturers work hard to earn a lot of money

  • High EQ: there is still a lot of room for progress in the high-end of domestic manufacturers


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