On April 7, it was reported that recently, authorized e-commerce platforms such as the official flagship store/operator flagship store of Tmall Suning and the flagship store of Apple products in JD launched a wave of price reduction activities for the iPhone 12 series.

Among them, iPhone 12 and iPhone 12 mini have all added the discount of reducing 600 from 5000. At present, the price of iPhone 12 mini starts at 4899 yuan (64GB), the price of iPhone 12 starts at 5699 yuan (64GB), and the price of iPhone 12 Pro and iPhone 12 Pro Max remains unchanged.

The price of iPhone 12 mini and iPhone 12 on JD and Tmall platforms after this wave of price reduction has been relatively close to Pinduoduo's 10 billion subsidy price and the price of Hainan duty-free version. It is a good time for users who are accustomed to buying machines on the above platforms.

After Apple strictly controlled the channel, the price reduction rate and speed of the online authorization channel of the iPhone 12 series are obviously not as fierce as those in the past two years. It is estimated that until the release of the new generation iPhone this autumn, the margin of profit will also be maintained.

According to the latest industry chain news, this year's new generation iPhone will be released in September. In addition, it is reported that Apple may launch a new iPad Pro in the middle of this month.

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