In the second activity of Xiaomi's spring press conference the night before yesterday, in addition to the topic of MIX FOLD folding screen mobile phones and the announcement of car building, the new logo of Xiaomi, which was announced at the beginning of the conference, also caused a heated discussion these two days.

Because there is no change in the main "mi" character and background color of the new logo compared with the previous one, the visual change is that the outline has changed from the previous square to a more sleek super elliptical design. Many people compare it with the Samsung One UI icon with similar outline.

So this also makes Lei Jun's claim that "it takes three years and costs 2 million yuan" to hire Muji designer Yuan Yanzai to create the Shuifan netizen feel more like that Mr. Lei was cheated of 2 million yuan. Of course, the official has a more detailed explanation of this, saying that it is an internal and spiritual upgrade.

However, some netizens said that a simple logo change can trigger so many discussions, and this publicity effect has won Mr. Lei.

Interestingly, some netizens have recently made a meter logo generator (website: //mi-logo.lvwzhen.com ）In this generator, you can select several preset brand styles, including Apple, Huawei OPPO、vivo、 Yijia, Samsung, etc., or upload their own pictures and customize the background, many netizens teased that this would save 2 million yuan in design fees.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer