On April 12, it was reported that at the spring new product launch at the end of March, Xiaomi released its new logo and its first product with the new logo - an environmental bag made of DuPont paper.

Before that, some netizens had spoofed Xiaomi's new logo P image into an eye chart. Unexpectedly, this idea was officially accepted by Xiaomi and invited the original @ Wang Yihang VIGAR to design three special versions of the "eye chart" environmental bags for it, A. Among the three styles of B and C, A looks the most similar to the vision chart (that is, it is a bit dizzy), but judging from the comments below Xiaomi official micro blog, most netizens prefer model C.

It is reported that Xiaomi will select the most popular style according to the feedback from netizens, produce 1000 special edition environmental bags in limited quantity and sell them in the official mall. The official said that all the selling expenses will be donated to the Aide Foundation for environmental protection public welfare activities.

I have to say that Xiaomi really knows how to play this game. What was originally a spoof idea by netizens turned into a product idea in a flash, but just changing a new logo will lead to all kinds of fancy marketing, which is worth two million yuan.

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