On April 21, it was reported that in the early morning of Beijing time, Apple held their new spring product launch in the form of online live broadcast. Without much to say, let's see what new things Cook has brought to the fans this "Spring Festival Gala" (front row prompt, no AirPods, no iPad mini).
New iPad Pro: M1+mini LED screen
The new iPad Pro is the final product of this press conference. Compared with the previous generation, its appearance has no change. It is still divided into 11 inch and 12.9 inch versions.
This time, Apple didn't even change its name and directly put the M1 chip used by the Mac into the iPad Pro, and they are all versions of the 8-core CPU, 8-core GPU, and 16 core neural network engine. The CPU performance has been improved by 50%, and the GPU has been improved by 40%, making the iPad Pro continue to be the top mobile device in terms of performance.
In terms of screen, as previously rumored, the 12.9-inch iPad Pro screen is upgraded to "Liquid" with mini LED backlight technology Retina XDR display, with a resolution of 2732 × 2048, supports 120Hz ProMotion adaptive refresh rate. Its backlight array has more than 10000 mini LED beads built in, with a full screen maximum brightness of up to 1000 nits and a peak brightness of 1600 nits, 2596 backlight partitions, a contrast of 1000000:1, and supports primary color display and P3 wide color gamut.
The 11 inch version is still equipped with a common Liquid retinal display, with a resolution of 2388 × 1668, supporting 120Hz ProMotion adaptive refresh rate, primary color display and P3 wide color gamut, and a maximum brightness of 600 nits.
In terms of camera, 12 million pixel main camera, 10 million pixel ultra wide angle and laser radar are installed behind the camera, which supports intelligent HDR 3.
In addition, the USB-C interface specification of the new iPad Pro is also fully upgraded to a lightning interface, with a bandwidth of 40Gbps, and supports up to 6K display output; The cellular version also adds support for 5G networks.
At present, the price of the Bank of China's iPad Pro has been released, starting at 6199 yuan for 11 inches and 8499 yuan for 12.9 inches. The specific price is as follows:
11 inch 128GB WiFi version RMB 6199, cellular version RMB 7399
11 inch 256GB WiFi version RMB 6999, cellular version RMB 8199
11 inch 512GB WiFi version: 8599 yuan, cellular version: 9799 yuan
11 inch 1TB WiFi version RMB 11799, cellular version RMB 12999
11 inch 2TB WiFi version RMB 14999, cellular version RMB 16199
12.9 inch 128GB WiFi version 8499 yuan, cellular version 9699 yuan
12.9 inch 256GB WiFi version 9299 yuan, cellular version 10499 yuan
12.9 inch 512GB WiFi version 10899 yuan, cellular version 12099 yuan
12.9 inch 1TB WiFi version 14099 yuan, cellular version 15299 yuan
12.9 inch 2TB WiFi version 17299 yuan, cellular version 18499 yuan
New iMac
If there are any new products that have changed the most in appearance at Apple's press conference, there are also new iMacs.
This generation of iMac completely subverts the design of previous generations of products. It has a 11.5mm light and thin body and colorful color matching (as well as a still huge chin), and its internal structure volume is 50% smaller than that of the previous generation.
This is due to its M1 chip, which means that the iMac product line is now officially incorporated into the Apple Silicon system and can be compatible with mobile applications of iOS/iPad OS. The size of the two cooling fans has also been reduced, and the official said that the noise of the new iMac is less than 10 decibels.
The new iMac is equipped with a 24 inch, 4480 × 2520 resolution retinal display screen, which supports P3 wide color gamut and original color display, and has 6 speakers built-in.
In terms of interfaces, the new iMac basic version is equipped with two lightning interfaces, and the version with two USB-C (USB 3), two lightning interfaces and a gigabit network interface is optional.
With iMac's colorful color matching, the new MICO board, MICO keyboard and MICO mouse have also been upgraded in color matching, and the MICO keyboard has also added the Touch ID function.
At present, the new iMac has been put on the shelves:
The basic version of 7-core GPU/8GB/256GB SSD/dual interface (less than three colors) sells for 9999 yuan
8-core GPU/8GB/256GB SSD/four interface version sold for 11499 yuan
Eight core GPU/8GB/512GB SSD/four interface version sold for 12999 yuan
In addition, 16GB memory and up to 2TB storage version are optional, but the current price is not announced.
Despotism: AirTag
AirTag, which has been rumored by various media for countless times since last year, finally made its debut at this press conference. It is a tracker used to track and find items. It weighs only 11g and can be embedded in a key chain or placed in a backpack and other items. With the help of the iPhone's U1 chip, it can achieve the function of precise positioning of items.
AirTag is priced at 229 yuan per person and 779 yuan for a four piece set. Apple also launched a matching Hermes key chain of 2599 yuan, a Hermes bag of 2199 yuan and a Hermes luggage tag of 3299 yuan. Hmm, the first Hermes set for young people.
Next generation Apple TV 4K
Apple TV also ushered in another update in more than three years. The new Apple TV 4K is equipped with A12 chip, which supports Dolby View and the playback of high frame rate HDR content, and also supports the correction of the screen color of the connected TV through iPhone.
However, there is still no Bank of China version. The 32GB version in North America costs $179, and the 64GB version costs $199.
New iPhone 12 Color – Purple
Apple has also not forgotten the concept of technology based on shell replacement, and has launched a new purple version for the iPhone 12 and iPhone 12 mini, with the official price unchanged.
After watching the press conference, what new products do you think will make you excited? Leave a message to discuss.
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