In the past week, the news that LG will close its mobile phone business has been constantly spread. Yesterday, LG officially announced that it will gradually close its smartphone business before July 31 this year, before which some existing models will continue to be sold.
For LG, the main reason for shutting down its mobile phone business is the continuous losses. It is reported that from the second quarter of 2015 to the fourth quarter of 2020, LG's mobile phone business has suffered losses for 23 consecutive quarters, with the accumulated losses equivalent to 29.1 billion yuan. It can be said that LG has still insisted on making mobile phones in recent years, perhaps just to "make friends".
At the beginning of this year, there was a rumor that LG considered selling its mobile phone business to a Vietnamese company called Vingroup, but this deal was not finally reached.
(LG Wing)
In fact, LG's mobile phone business has withdrawn from the Chinese market as early as 2018 (the last flagship machine sold in China is the G5). Since then, in the international market, the sense of existence of the flagship G series and V series has also decreased year by year, and its product power has long been unable to compare with that of Samsung, another Korean manufacturer, LG Wing, which adopted a rotating dual screen design last year, may be the last mobile phone product of LG to attract attention.
This official announcement of the closure of the mobile phone business may have more impact on the domestic market because the mobile phone owners who often pick up "foreign garbage" have another important choice less.
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