When it comes to the star product of HMD in AR glasses industry, Hololens 2 is an inextricable name. Microsoft's brand endorsement, powerful functions and future productivity tools are synonymous with it. However, for current consumers, Hololens 2 is a little far away from consumers both in terms of price and practical application.
So, are there any AR glasses products that consumers can reach? The EM3 STELLAR, which was unveiled at the AWE2021 (China Home Appliances and Consumer Electronics Expo), may be one of the answers - lightweight, cool and entertaining, making it a more accessible choice.
STELLAR of locomotive wind design language
The first impression of STELLAR is probably one word, cool. The overall body is mainly black, and the curved streamline structure is just right, from the front end to the mirror frame. It has a sense of future, but also keeps it as simple as possible. Naturally, the scene of Keanu Reeves in The Matrix will emerge in my mind, wearing it and riding a motorcycle. In fact, the direction of locomotive wind is the design language of STELLAR.
STELLAR is the first HMD based on AR display technology released by EM3. Unlike most HMDs on the market at present, which give people the feeling of "heavy, troublesome to wear, stuffy, and difficult to adapt", STELLAR has taken a lightweight route, with a weight of only 107g, making its actual wearing feeling little different from ordinary glasses. The main direction of this AR glasses is also to focus on the new generation of displays. Supported by a 53 degree field of view and a resolution of 3840X1080, the display effect is equivalent to a 120 inch full HD large screen placed at 3 meters, and it has 360 degree surround, 3D stereo imaging and other functions different from traditional displays, providing a new immersive sensory experience for game and audio lovers.
Accumulated EM3
In the production process of STELLAR, EM3 chose a route different from the birth of new products in the conventional technology digital circle. The brand name of EM3 represents Man, Machine and Mind. It hopes to better connect human and machine, virtual and reality, and people with consciousness. It is a standard technology driven enterprise.
Therefore, a more pragmatic marketing route has become their choice. Prior to AWE2021, STELLAR did not have much publicity in the domestic market. Unlike other technology products, STELLAR first made full publicity and then made its debut. EM3 has enough confidence in its own products, which directly enables STELLAR to step onto the stage of AWE2021 and meet consumers. This kind of strategy is very similar to the current popular saying: "You should work quietly, and then amaze everyone".
The confidence of EM3 comes from their strong core team. It is understood that EM3 has a team focusing on display and interaction technology research and development. More than 70% of the R&D department graduates from Tsinghua University, bringing together elites in optics, electronics, human-computer interaction, industrial design and other fields. At the same time, EM3 also has experts from the National Thousand Talents Program, Dr. Yao Ban of Tsinghua University and other industry experts as scientific consultants to offer advice.
After AWE2021, EM3 still kept walking. It is reported that the updated version of STELLAR, STELLAR PLUS, will be released in the second half of the year. This AR glasses has added a camera, which will have the ability of space perception and interaction, further releasing more possibilities.
Where will the future AR consumer market go? A better consumer experience is clearly a prospect. There is no shortage of players in this track. Only distinctive enough features can win the market. STELLAR is the first step of EM3, which is commendable both in terms of design language and lightweight experience. EM3 is expected to become a dark horse in the field of AR glasses.
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