Yijia and Hasu have reached strategic cooperation: for three years, it has invested 1 billion yuan in image research and development
Yijia and Hasu have reached strategic cooperation: for three years, it has invested 1 billion yuan in image research and development
2022-03-08 15:54

On March 8, it was reported that Yijia held an image communication meeting this afternoon, officially announcing that it would become a three-year strategic cooperation with the well-known camera brand Haseda.

This cooperation has previously been exposed through part of the one plus 9 Pro's real machine exposure picture, which is another cooperation between domestic mobile phone manufacturers and international brands in the field of traditional imaging after Huawei/Leica, vivo/Zeiss.

As one of the achievements of the cooperation between the two sides, the next one plus mobile phone products will support the "Hasselblad Natural Color Optimization" jointly debugged and optimized by the two sides and the "Hasselblad Professional Mode" created for professional users. In addition to adjusting shutter speed, sensitivity, white balance and other parameters, the Hasselblad Professional Mode will support sensor level color calibration Peak focusing and taking photos in 12 bit RAW format covering 68.7 billion colors.

In addition, Yijia also announced that it will invest 1 billion yuan in research and development in the field of mobile phone imaging in the next three years, and demonstrated four new technologies of Yijia in imaging, including:

  • IMX789 sensor , which supports full pixel omnidirectional focusing, dual native ISO, DOL-HDR, and 4K 120fps video recording. The sensor's native frame ratio is 16:11. When taking video, the ratio is 16:9, and when taking photos, the ratio is 4:3. One plus nine series will launch the sensor for the first time;

  • Free form surface lens , used for ultra wide angle cameras, can reduce the distortion rate of ultra wide angle shooting from 10% - 20% to about 1%, and will also start on the one plus nine series;

  • Bionic focusing of human eye , for the front camera, it can reduce the auto focus response speed to 1 millisecond, the nearest focus distance to 15 cm, and effectively reduce the internal space occupation and the front camera aperture;

  • 140 degree ultra wide matrix camera It is composed of two wide-angle cameras and a prism. After synchronous shooting and real-time elimination of splicing effect technology, the two cameras generate an ultra wide panorama with a field of view of 140 degrees and almost no distortion.

The official Twitter of OnePlus also announced today that the new OnePlus 9 series will be released overseas on March 23, US Eastern Time. The domestic press conference has not been officially announced yet, but will be held one to two days after the overseas press conference as usual.



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