On February 1, it was reported that the Taiwan media Economic Daily today disclosed that MediaTek had successfully entered the supply chain of Beats, the earphone brand of Apple, and it is expected that MediaTek will start shipping earphone chips to Beats from February to March this year. MediaTek responded that it was unable to comment.

If the news is true, it will also be the first time for MediaTek to enter the supply chain of Apple's products. According to the analysis of Economic Daily, as the iPhone 12 series no longer includes wired headphones, Beats products will probably become the main force for Apple to purchase earphones, which will bring huge business opportunities and performance growth impetus to MediaTek, an upstream manufacturer.

At the same time, after being acquired by Apple, recent generations of Beats wireless headset products are equipped with Apple self-developed chips (including W1 and H1). If MediaTek is included in the supply chain of Beats, it reveals that Apple is more sensitive to the price strategy of some products and the cost performance ratio. In addition, it is also worth observing whether the next cooperation between the two sides will expand to Apple's core mobile phone and other businesses.

It is reported that MediaTek obtained the order this time through its acquisition of Loda Technology. Loda has been focusing on the field of TWS headset chips in recent years, and many fake AirPods' TWS products use Loda's chip scheme.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer