On January 6, it was reported that CIRP, a research organization, published a report on the sales of iPhone models in the US market today, which counted the sales proportion of each model in the market from October to November 2020.

Data shows that the sales of the four new models of the iPhone 12 series have accounted for 76% of the total during this period. Since October to November is the initial stage of the launch of the iPhone 12 series, it is obvious that more consumers will put their purchase desire on new models.

Among them, the most popular is the standard version of iPhone 12, accounting for 27% of the sales. However, compared with last year, it is obviously not as popular as iPhone 11 (accounting for 39% in September); The iPhone 12 Pro and iPhone 12 Pro Max account for 43% in total, and the sales of the two models are basically the same, both accounting for about 20%.

Although the iPhone 12 mini is the cheapest of the four new models and has such differentiated selling points as a small size body, it only accounts for 6% of the sales in the United States, ranking the bottom among new models; It's not even as good as the iPhone SE launched a few months earlier or the iPhone 11 last year.

It seems that the concept of "small screen flagship" is not very popular in the US market at least at present, and it may not be much worse in the domestic market. After all, the screen display area and endurance sacrificed by small screen phones are what most users value. This is probably the reason why other mobile phone manufacturers besides Apple now make their phones thinner and lighter, and dare not make their phones smaller.

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