On the morning of January 7, Apple launched the "AirPods Pro Year of the Ox Limited Edition". The biggest feature of the new product is that the charging box is printed with a cartoon logo. The price of the headset body and 1999 yuan is the same as that of the ordinary version of AirPods Pro (PDD: tactical back in place).
The tauren logo designed by Apple is the doll design of "Big Bull Pulls Little Bull", which corresponds to the setting of AirPods Pro cover opening, but the operation of "craniotomy" is a bit bloody. Personally, I think another official trademark of Apple should be more normal and harmonious ↓
The price of the AirPods Pro limited edition launched by Apple this time in the Year of the Ox is exactly the same as that of the ordinary edition, and no premium is added because of the words "limited edition". Apple, which is so localized and does not increase the price, is a bit unaccustomed.
In fact, Apple has always provided engraving services, which can customize characters or expressions. Apple's official facial expression package itself contains a family portrait of the twelve Chinese zodiac signs of "rats, cows, tigers, rabbits, dragons, snakes, horses, sheep, monkeys, chickens, dogs and pigs". Is "AirPods Pro Limited Edition in the Year of the Ox" a promotion for your own engraving service?
Considering the price of AirPods Pro in PPD and many platforms is around 1299 yuan, the competitiveness is very strong. Whether to add money to the new logo is a personal preference.
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