Sales volume is lower than expected, Apple will cut iPhone 12 mini production
Sales volume is lower than expected, Apple will cut iPhone 12 mini production
2022-01-21 15:35

On January 21, it was reported that according to the latest investment analysis report of Morgan Stanley, Apple had cut the production order of iPhone 12 mini by 2 million units and transferred the spare capacity to the production of iPhone 12 Pro. The report said that the iPhone 12 Pro had the longest waiting time for delivery among the iPhones in the past four years. The delivery time had once reached 22 days. This capacity adjustment may alleviate the supply pressure of the iPhone 12 Pro to some extent.

According to the analysis, Apple's reduction of iPhone 12 mini capacity may also be related to the lower than expected sales of the machine. The previous report from CIRP, a research organization, showed that during the period from October to November 2020, the iPhone 12 mini accounted for only 6% of all iPhones on sale in the U.S. market, the lowest share among the four new models, and was also inferior to the earlier iPhone SE and iPhone 11.

Small screen and small size are the most prominent features of the iPhone 12 mini in today's mobile phone market. The screen is only 5.4 inches and the body weighs 133g, which is one of the few choices for small screen mobile phone enthusiasts. However, the experience of using small screen and small battery is clearly "gone" for most users who are accustomed to large screen phones. If the sales of the iPhone 12 mini continue to be unsatisfactory, I wonder whether Apple will further cancel the planning of this product line in the future.



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