After the launch of Apple's first wireless headset AirPods Max, in addition to its own sound quality and noise reduction performance, one of the most discussed points may be the price of the State Bank of China, which is 4399 yuan. After all, the price of Sony and Bose's competing products was only 2000 yuan before, and Apple's new products will soon raise the threshold of entry.

But perhaps in the view of Caviar, a Russian luxury customization company, where does this go? The gold-plated customized version starts. Not long ago, Caviar launched the iPhone 12 Pro Jobs Memorial Edition with the logo embedded with the fragments of Jobs' black turtleneck shirt. Recently, its official website launched the customized gold-plated version of AirPods Max, which has two colors: black and white. The entire earmuff part and the connection with the head beam are plated with 18K gold, and the head beam part is made of crocodile skin.

Compared with the young and energetic style of the original AirPods Max with colorful colors, this gilded version immediately showed a sense of local tyrants, and its price also reached 108000 dollars (about 705100 yuan), enough to buy 160 ordinary versions of AirPods Max.

Of course, precious metals, high pricing, and luxury style have long been the regular operations of Caviar. Recently, they also launched a customized PS5 host with an 18K gold shell, which can be said to have completely exploded.

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