On November 17, it was reported that this morning in the mobile phone digital circle, a big news shocked the industry: Huawei officially announced the sale of its glorious brand business and assets.

First, several enterprises issued a joint statement on newspapers such as Shenzhen Special Zone News. Shenzhen Zhixin New Information Technology Co., Ltd., invested by Shenzhen Smart City Technology Development Group (controlled by Shenzhen SASAC) and more than 30 honorable agents and dealers, signed an acquisition agreement with Huawei to complete the comprehensive acquisition of honorable brand business and assets. The joint statement said that the change of ownership will not affect the development direction of Glory, and the top management and team of Glory will remain stable.

It is said that the value of this transaction is about 40 billion dollars.

Subsequently, Huawei also made an official announcement, saying that at a difficult time when industrial technology elements were not sustainable and consumer business was under great pressure, Huawei decided to sell the assets of Glory business as a whole in order to allow the Glory channel and suppliers to continue. After the transaction was completed, Huawei would no longer own any shares of Glory, nor participate in management and operation decisions, He also said that this acquisition was also a self-help act launched by the glory related industry chain.

The rumor that Huawei will sell its glorious brand has been widely spread in the mobile phone digital circle, but the official did not confirm it. It was said that Digital China and TCL would participate in the acquisition, but they did not appear in the list of acquired enterprises.

As stated in the official statement, Huawei's sudden sale of the business and assets of its glorious brand is naturally related to the harsh external environment. After the second round of sanctions launched by the U.S. government, its Kirin chip could no longer be contracted by TSMC since September 15, and at the same time, many suppliers such as MediaTek and Sanxing were forced to cut off supplies, Huawei and Glory's mobile phone business are facing a shortage of materials. Glory, which was very active in the mobile phone market, has not released new phones for many months.

Of course, it remains to be seen whether the new glory after complete independence can take this opportunity to evade the relevant sanctions at the supply chain end, whether it continues to maintain technical cooperation with Huawei, and the future product strategy and layout. However, it is certain that there will be a change in the pattern of the domestic mobile phone market in the future.

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