Recently, the authoritative market research organization IDC released an analysis report on the domestic smartphone market in the third quarter of 2020.

This report shows that the overall shipment of domestic smartphone market in the third quarter of 2020 was 84.8 million units, down 14.3% year on year. Among them, Huawei (including the Glory brand) continued to rank first with 35.1 million units shipped, accounting for 41.4% of the market share, but the shipments fell 15.5% year on year. IDC analysis believes that this is due to the impact of multiple rounds of sanctions by the United States. On the one hand, Huawei began to carefully control the pace of shipment of all products; On the other hand, several product lines widely recognized by consumers, including Mate 30 series, have gradually reduced or stopped production.

Among the top five manufacturers, the shipments of vivo, OPPO and Apple declined year on year by 16.9%, 14.2% and 13.1% respectively. The decline of Apple's shipments was mainly due to the delayed release of the iPhone 12 series.

Xiaomi, which ranked fourth, shipped 11 million units, achieving a positive growth of 13.4%, which was mainly due to the reputation and driving effect of several premium commemorative models released in the quarter, as well as the good market performance of the Redmi 9 series and K30 series.

In addition, the domestic 5G mobile phone shipments reached 49.7 million in the quarter, which means that more than half of the models on the market have entered the 5G threshold.

IDC believes that the domestic mobile phone market is likely to be reshaped due to changes in the external environment (i.e. bans). However, in the short term, the surging order pressure in the upstream supply chain and the instability of sales policies also bring some risks to the market.

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