The annual "Double 11" has come to an end. All mobile phone manufacturers are busy sending out various "first" war reports and sales results during the inventory activities. Meizu, a "small factory in Zhuhai", published a long article entitled "Just for the beginning, never stop" on the official microblog this morning.

Meizu official said in the article that although the price of 4126 yuan of Meizu 17 series during the Double 11 Festival may be the highest customer price of domestic mobile phone products in the whole industry, the sales of flagship series in Tmall, JD, Suning and other platforms in the same period of previous years have been refreshed several times. At the same time, the official also said that he would apologize to the users who had planned to purchase the mid end or entry-level models but left regretfully, and said that he would be more firm in the high-end boutique strategy in the future.

In fact, Wan Zhiqiang, the head of Meizu's technology marketing, said on his microblog in June this year that Meizu would no longer be a 5G or non flagship product, but in the second half of the year, Meizu did not release any flagship new phones. This year's mobile phone products were limited to Meizu 17 and 17 Pro, and the product line seemed relatively thin. Maintaining brand popularity depended on OTA updates from time to time.

From almost one "concert" every month in 2016 to the release of only two models a year, Meizu's product strategy can be said to be completely lost. On the contrary, there are more and more brand new phones that used to be relatively restrained on the product line. For example, Apple has released five new phones this year, and Yijia, which originally claimed to be a flagship, is marching into the mid end and even entry-level market in overseas markets.

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