Recently, several market research institutions, including IDC, Counterpoint Research and Canalys, released reports on the shipment data of the global mobile phone market in the third quarter of 2020. Although the specific shipment data released by each company is slightly different, it is clear that Xiaomi's shipment volume in the current quarter has surged from the fourth to the third in the world.

IDC data shows that Samsung, which was once overshadowed by Huawei, shipped 80.4 million units in the third quarter, with a market share of 22.7%, regaining the first place in shipments; Huawei shipped 51.9 million units, ranking second, with a significant decline compared with the same period last year; Xiaomi shipped 46.5 million sets, more than 41.6 million sets of apples, an increase of 42%; The fifth manufacturer was vivo, which shipped 31.5 million units in the quarter.

Canalys' data and ranking are similar to those above. Samsung shipped 80.2 million units, Huawei 51.7 million units, Xiaomi 47.1 million units, Apple 43.2 million units, and vivo 31.8 million units.

Looking at Counterpoint Research's data, the first four are Samsung (79.8 million), Huawei (50.9 million), Xiaomi (46.2 million) and Apple (41.7 million), but the fifth is OPPO, which seems to be quite close to the shipment volume of vivo.

In the third quarter, Xiaomi's shipments were able to reach the third place. In addition to its rapid expansion in Europe and other overseas markets, it may also be related to the delayed release of Apple's iPhone 12 series this year. After all, it has entered the peak sales season of iPhone since September every year.

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