Recently, Omdia, a market research organization, published a list of mobile phone single product shipments in the first half of the year. According to the data, Apple's main product, iPhone 11, became the world's largest model shipped in the first half of the year, reaching 37.7 million units, opening a huge gap of more than 20 million units with Samsung Galaxy A51 and others behind.
In the first half of last year, it won the first place in terms of shipment volume because its predecessor, the iPhone XR, has 26.9 million units. It seems that this series of models has become the "shoulder" for Apple to maintain its market share.
There are also four iPhones in the top 10 shipments, among which the entry-level iPhone SE, which was released in April, has achieved 8.7 million. Although the iPhone XR has been released for two years, its popularity still seems to be growing.
It is worth noting that Xiaomi also has four Redmi models on the list, including Redmi Note 8 Pro, Redmi Note 8, Redmi 8 and Redmi 8A. This should be related to its hot sales in India and other markets, while other domestic giants Huawei, OPPO and Vivo have no single products on the list. Of course, this does not exclude the fact that Omdia has limited observation and research on retail channels.
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