On September 24, 2020, the 2020 OPPO Developer Conference (ODC20) was held online. With the theme of "intellectual integration and a shared future", OPPO officially released ColorOS 11, Qineng Action 2.0 and HeyTap health platform, and continued to explore the openness and integration of Internet ecology and how to provide better services.
OPPO is a technology enterprise that serves the world and integrates software and hard services
At present, OPPO has covered multiple businesses such as mobile phones, IoT devices, software platforms and Internet services, providing users with hardware products and software services in multiple scenarios including personal entertainment, home furnishing, sports and health. As Chen Mingyong, the founder and CEO of OPPO, once mentioned, "In the era of integration of everything, there will no longer be a pure mobile phone company".
Duan Yaohui, Vice President of OPPO and President of Internet Business Unit
Duan Yaohui, Vice President of OPPO and President of the Internet Business Department, said in the keynote speech of the conference that in the era of all things being integrated, OPPO, as a technology enterprise serving the world and integrating hard and soft services, is committed to building a new ecological environment of all things being integrated, and becomes a co creator of the era of all things being integrated with a win-win mentality. At the same time, to meet the needs of global users as the core, we will make mutual achievements with developers and partners, integrate and create together, and create a multi terminal, cross scenario intelligent life for users.
ColorOS 11 strategic version was released to create a borderless experience for users
As the first Android 11 in China, the new ColorOS 11 has brought more technological innovation. On the basis of the five open engines for system capability, it has further opened AIUnit and FusionUnit engines, expanding the number of open engines for system capability to seven. At the same time, ColorOS 11 also brings the functions of multi device interconnection, flash, unlimited information screen, multi-level dark mode, personalized creation, cloud backup of the whole machine and so on. ColorOS 11 takes users as the center and works with developers to create a borderless experience for users through software experience and open platform capabilities.
Wu Henggang, Vice President of OPPO and President of Software Engineering Division
Wu Henggang, Vice President of OPPO and President of Software Engineering Division, said that as of July 2020, ColorOS had more than 370 million monthly active users, which benefited from OPPO's global strategy and the integration and co creation of OPPO with developers and partners. In the future, OPPO will continue to improve the system's flexible and smooth experience, and at the same time continue to deepen the ability to open, so that more developers and manufacturers can enjoy the convenience of opening.
Chen Xi, Design Director of OPPO ColorOS
Chen Xi, the design director of OPPO ColorOS, introduced that ColorOS's borderless concept will no longer be limited to design and interface. Through application integration, data integration, ecological integration, and device integration, the connection between applications, data, ecology, and devices will be opened up to provide users with a seamless experience of full scene integration. At the same time, the encryption key technology of OPPO end cloud collaboration improves the software security confrontation capability through AI+big data technology to protect the user experience. The secure and reliable ColorOS not only brings many new functions to protect user privacy and data security, but also has been certified by ISO, ePrivacy, TrustArc and other international standards bodies. In addition, through the OPPO cloud test platform, we provide developers with a unified test solution to help them improve the APP adaptation rate.
With the launch of Inception Action 2.0, IoT's ecological strength demonstrates that OPPO is not only a mobile phone company
Yi Wei, general manager of OPPO Emerging Mobile Terminal Business Unit, said that OPPO IoT hopes to bring smart life experience to users. Since 2019, OPPO has successively released headset series, watch series, CPE and other smart devices around the user's personal entertainment, home furnishing, sports health and other scenarios. At the same time, OPPO takes the HeyThings IoT platform as a window to provide security for equipment interconnection, bring comprehensive and efficient access, and interpret the IoT ecological opening in the era of integration of all things.
The "five enabling systems" provided by HeyThings IoT platform will more comprehensively support ecological partners from five aspects of technology, experience, marketing, channels and data. At present, OPPO IoT ecology has begun to take shape, and has established cooperative relations with more than 30 brands such as Midea and Oakes, introduced more than 50 categories, and more than 300 SKUs of products.
Zhang Xiaoyi, Vice President and Chief Information Officer of Midea Group and President of IoT Business Unit
Zhang Xiaoyi, Vice President and Chief Information Officer of Midea Group and President of IoT Business Unit, shared the achievements and prospects of Midea's cooperation with OPPO as a guest. At present, Midea's product equipment, together with OPPO mobile phones and smart home apps, can realize automatic discovery, rapid distribution network, Breeno voice control, smart scenes and other functions, further improving the user's product experience.
Yi Wei, General Manager of OPPO Emerging Mobile Terminal Business Department
As OPPO's ability opening action for IoT industry, Inception Action 2.0 will invest a total of 200 million yuan of resources in the first phase, focusing on technology, products, marketing and channels. OPPO will always keep an open mind and take "comfortable, intelligent and beautiful life" as the vision to explore the IoT ecology.
It is particularly worth mentioning that OPPO will release OPPO Smart TV in October through the official notice of this conference, which will serve as the content ecological portal of the family scene under the integration of everything, and bring new play methods of system level to users.
HeyTap health platform was released to further enrich the diversified attributes of OPPO IoT ecology
The HeyTap health platform launched for the first time, with the mission of "science and technology lead a healthy life", is a bridge connecting OPPO users and healthy ecological partners. The HeyTap health platform has two basic capabilities: equipment access and service distribution, mainly including the health data center and the corresponding health interface. The concept of HeyTap health platform is "born open, flexible access", so it provides a variety of convenient access methods. At present, the official website of HeyTap health platform has been launched, and more than 20 partners have access to it.
Xu Kun, Director of OPPO Emerging Wearing Product Planning Department
In terms of the opening plan, it is planned that by October 2020, the main interfaces will be available and access applications will be opened; By the end of 2020, all interfaces will be available and platform construction will be completed. In order to better empower partners, the "Healthy Ecological Empowerment Plan" was also announced, which will provide more cooperation support in five fields, namely, flow, technology, brand, selection and capital. OPPO hopes to have more partners in sports health and medical services to join HeyTap health platform and jointly build a new health ecosystem.
In addition, the OPPO Watch ECG version was also officially released at the 2020 OPPO Developers Conference. It is the first independent communication smart watch in China to obtain the National Drug Administration (NMPA) Class II medical device registration certification, representing OPPO's further exploration in the professional health field. OPPO is committed to using scientific and technological innovation to improve the healthy life of human beings, and hopes to work with partners to open a new way of healthy life for users.
OPPO creates an integrated Internet service ecosystem with the industry advantage of integrating hard and soft services
OPPO has always been focusing on meeting the needs of users and is committed to providing high-quality services for users. To this end, OPPO has established three business areas, namely, application ecology, service ecology and content ecology, to meet users' needs for high-quality applications, quick use services and high-quality multimedia entertainment.
Wang Yongjun, Director of OPPO Internet Strategic Development Department
At present, the monthly active users of OPPO application ecology exceed 330 million, and the daily distribution volume exceeds 1.7 billion times. The application ecosystem provides developers with one-stop services throughout the product life cycle. For example, the mobile service platform provides unified capability output, provides convenient development services with professional and mature capabilities, accurately reaches users through rich and diverse traffic resources, balances user experience for developers, and realizes higher business value.
The overall monthly activity of OPPO service ecosystem exceeded 320 million, the daily distribution of services exceeded 330 million times, and the monthly use level of fast applications reached 1 billion. The service ecology deepens the high-frequency use scenarios of users and provides users with quick use services. For example, one-stop access service reduces the access time cost of developers, allows service distribution to cover multiple terminals, and improves service distribution efficiency.
The overall monthly live users of OPPO content ecology exceeded 280 million, and the daily content exposure times exceeded 10 billion, including the monthly live video matrix of more than 80 million. Create content ecology with the characteristics of "screen owner" ecology, and work with creators to provide users with high-quality multimedia entertainment. For example, through the concept of "content is scene", the creation of a smart media platform that integrates all things can help creators achieve instant illumination of content exposure, provide cross scene traffic access for diversified content, and achieve the creation and dissemination of value content.
In addition, OPPO is also continuing its technological exploration and ecological empowerment. For example, the newly explored OPPO cloud capability will enable multi terminal integration and provide cross scenario consistent experience and services, including video cloud, cloud games, etc. In terms of developer support, OPPO Gravity Program has supported more than 3200 products in the application and service ecology, bringing 29.5 billion exposures and 270 million new additions; In the field of content ecology, it has also brought more than 5.7 billion daily exposures. OPPO will continue to carry out the gravity plan, cooperate with developers for win-win results, and continue to explore overseas to provide solutions for developers.
In the future, OPPO hopes to work with more developers and partners to achieve mutual success, integrate and create together, and create a multi terminal, cross scenario intelligent life for users.
