On September 25, OPPO and Midea officially signed a strategic cooperation agreement. In the era of integration of everything, enterprises need to provide users with new experience products and services. On the one hand, they need to make breakthroughs in integration technology, and on the other hand, they need to open up and cooperate with industrial chain partners. Therefore, both parties hope to jointly create a seamless intelligent life experience for users with an open mind.
Chen Mingyong, the founder and CEO of OPPO, Fang Hongbo, the chairman and president of Midea Group, Yi Wei, the head of OPPO's emerging mobile terminal business unit, Zhang Xiaoyi, the vice president and CIO of Midea Group, the president of IoT business unit and other senior executives from both sides attended the strategic signing ceremony.
Chen Mingyong Founder and CEO of OPPO
Chen Mingyong said: "The implementation of the strategy of integration of everything cannot be separated from the co creation of many partners. OPPO has always adhered to open cooperation and actively joined hands with partners to promote the ecological development of everything. The cooperation between OPPO and Midea will certainly inject new imagination into the industry and create a new technological experience for users. " Fang Hongbo said: "Comprehensive digitalization and intelligence are the focus of Midea's current strategy. Next, Midea will cooperate with OPPO in the construction of the entire ecosystem, user operation, improvement of user experience, and development of domestic and foreign market channels to provide users with better experience and more value-added.
(From left to right: Chen Mingyong, founder and CEO of OPPO, Yi Wei, head of OPPO's emerging mobile terminal business unit, Zhang Xiaoyi, vice president and CIO of Midea Group, president of IoT business unit, and Fang Hongbo, chairman and president of Midea Group)
OPPO、 The strong combination of beauty creates a new era of mutual integration of all things
Now Internet technology is standing at a new starting point. At 5G AI、 Driven by big data and cloud technology, people are ushering in a new world from interconnection to integration. Facing another leap in the information technology revolution, OPPO always adheres to an open attitude and works with more partners to achieve win-win results. This ecological strategic cooperation with Midea is the carrier of the vision of OPPO and its partners to jointly build a new world where everything is integrated.
Yi Wei, head of OPPO Emerging Mobile Terminal Business Unit, said: "In the future, OPPO terminals and Midea smart products will be fully integrated, and Midea smart products will probably be connected to OPPO ecology. OPPO IoT is committed to creating a new experience of "comfortable, intelligent and beautiful life" for users, which coincides with the concept of "perfect technology, perfect life" of Midea, and it is also the common pursuit of both sides to optimize user experience, which has contributed to this significant strategic cooperation. “
In this regard, Zhang Xiaoyi, Vice President and CIO of Midea Group and President of IoT Business Department, also said: "Midea's" Know Your Smart Life "and OPPO's IoT ecology will be more and more integrated, and the common goal of both parties is to create the ultimate user experience“
In fact, OPPO and Midea have also cooperated for a long time, and the two sides have achieved rapid development around IoT ecological construction. Today, the use of Midea product equipment in conjunction with OPPO mobile phones and smart home apps has enabled automatic discovery, rapid distribution network, Breeno voice control, smart scenes, convenient services and other functions, greatly improving the product use experience of Midea appliance users. So far, users have used Midea devices in OPPO Smart Home APP for more than 10 million times, and the total number of users covered by OPPO and Midea joint activities has reached 120 million.
Chen Mingyong, founder and CEO of OPPO, exchanged gifts with Fang Hongbo, chairman and president of Midea Group
With the completion of this strategic signing, the two sides will further carry out in-depth exchanges on extreme experience, data empowerment, joint operation and channel cooperation. Among them, OPPO will cooperate with Midea to establish a cross-border joint laboratory, based on the in-depth connection between ColorOS and Midea products, to create a simple interactive experience and differentiated scene experience. At the same time, based on the high-quality operational resources of both sides, OPPO will also jointly carry out joint operational activities with Midea, continuously expand the user coverage of both sides, and continue to expand the online and offline channels of both sides in the world.
Accelerate the layout of IoT ecology, and OPPO is committed to creating a new experience of comfortable, smart and beautiful life
The integration and interconnection of everything and the cooperative operation of terminals will be the typical characteristics of life in the 5G era. Conforming to this trend, OPPO is accelerating the construction of its own IoT ecosystem, not only increasing investment to give full play to its own technological R&D advantages, but also actively helping each other with its partners to promote the rapid development of mutual integration ecology in the future. Compared with fighting alone, OPPO is more inclined to work with more partners to achieve win-win cooperation in the 5G IoT era. Among them, the strategic cooperation with Midea is a typical benchmark, which will undoubtedly have a huge push on the construction of OPPO IoT ecology.
It is worth mentioning that in the past year, OPPO's IoT layout has been rapidly promoted, and not only has OPPO Enco series earphones, OPPO Watch smart watches, OPPO bracelets, OPPO 5G CPE T1 mobile routers and other products been successively released to quickly realize the interconnection and content connection between devices; For partners, the HeyThings of OPPO has been released for less than a year and has now covered more than 30 brands, more than 50 categories and more than 300 SKUs.
At the just past developer conference, OPPO also officially announced the arrival of smart TV, which indicates that the layout of OPPO IoT will be further improved, and also means that the ecological outline of OPPO IoT's "integration of everything" is becoming clearer. With the further deepening of the layout of OPPO IoT, its cooperation with ecological partners will also be more and more in-depth, and the era of integration of everything may come earlier than expected.
