On September 3, HTC HTC announced that the resignation of former CEO Yves Maitre was approved. Wang Xuehong, chairman of HTC, known as "Aunt Xue", served as CEO of HTC again. Aunt Xue served concurrently as CEO for the first time on March 20, 2015. Unexpectedly, she will serve concurrently again five and a half years later.

The original text of the announcement "This year, COVID-19 is severe, which has changed the way of life and business behavior of people around the world, and has restricted global travel. The former CEO Yves Maitre is not easy to balance his family and work. The Board of Directors, through his resignation, wishes him well for his future development".

To sum up the former CEO Yves Maitre's resignation statement, the new crown makes travel inconvenient and can't balance family and work. It is embarrassing that when he took over as CEO of HTC on September 17, 2019, he said, "I have waited for this position for 14 years", and then resigned after less than a year in office

Yves Maitre used to be the senior vice president of Orange, a French telecom operator, and has served in Orange for 14 years. When he took office last year, he said that he would settle down in Taiwan later. It is obvious that he has not had time to settle down

Yves Maitre has publicly said that it was the wrong investment in VR technology in the past few years that led HTC to lose its innovation in mobile phones (HTC is the world's third largest VR device manufacturer after Sony and FaceBook). He said that he would not give up the mobile phone business. The priority of the plan is to make efforts in the 5G ecosystem and focus on high-end 5G mobile phones.

It can be seen that Yves Maitre still wants to make HTC mobile phone back to its peak, but he encountered COVID-19. For the top flagship phones, a one-year R&D period is common, but Yves Maitre's tenure is less than one year, and HTC has not seen the launch of competitive 5G flagship phones. HTC's first 5G mobile phone is the U20 5G in June (see the above figure), which uses Snapdragon 765G

At its peak in 2011, HTC's share price was nearly NT $1200 (about NT $283), and now it is at the beginning of NT $30 (about NT $6.96), with a market value of NT $25.05 billion, about NT $5.8 billion. Besides, the pot is back in Aunt Xue's hands. What about Ye Qingjie? Or Yeqing?

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