In the early morning of September 16, Apple held a new autumn product launch conference in the form of online live broadcast, which was consistent with the situation disclosed by many parties before. Apple did not release a new iPhone 12 series this time (it seems that it has indeed been postponed to October), but brought two Apple Watches and two iPads, This may also be the first time since the iPhone 5 in 2012 that Apple did not launch a new iPhone in September.
Now let's take a look at what products Apple has brought to the conference.
Apple Watch Series 6
First on the scene is Apple Watch Series 6, which follows the previous generation in appearance design and provides two sizes of 40mm and 44mm. It can choose red, blue, gold and other colors of the case. It has added a new single loop strap without any buckles (including silicone and woven), as well as a number of new dials, including GMT dial, timing dial and mime expression dial.
Apple Watch Series 6 is equipped with an LTPO OLED retina display screen with a maximum brightness of 1000 nits. It is equipped with S6 dual core chip, which improves the performance by 20% compared with the previous generation, and built-in U1 ultra wideband chip; Another major upgrade is the built-in new blood oxygen sensor, which is composed of four groups of LED light clusters and four photodiode groups, and can complete a blood oxygen level measurement within 15 seconds.
In terms of price, the GPS version of the Apple Watch Series 6 of the Bank of China starts at 3199 yuan, and the GPS+cellular network version starts at 3999 yuan. The reservation will be opened on September 17, and it will be sold on September 20. There are many versions of various watchbands and watch cases of Apple Watch, and the specific price can be found on Apple's official website.
It is worth mentioning that the charging head is not included in the display package of Apple Watch 6 official website.
Apple Watch SE
This time, Apple launched a new Apple Watch SE to form a high and low matching with the Apple Watch Series 6. It is also a full screen design, with optional 40 and 44 mm sizes, and is equipped with the LTPO OLED retina display with the highest brightness of 1000 nits, but does not support AOD all-weather lighting.
Apple Watch SE is equipped with S5 dual core chip, a digital watch crown that supports tactile feedback, and compass, altimeter, fall detection, noise monitoring and other functions. However, compared with Apple Watch Series 6, ECG and blood oxygen detection functions are cut off.
The GPS version of the Bank of China starts from 2199 yuan, and the GPS+cellular network version starts from 2499 yuan. The reservation will be opened on September 17, and it will be sold on September 20.
IPad (8th generation)
Apple updated its entry-level iPad product line this time, bringing the iPad 8.
The appearance design of iPad 8 is no different from that of 2019 model. The old design of metal body, non full screen+round home key is still equipped with a non full fitting 10.2 inch, 2160 × 1620 resolution IPS screen, with a maximum brightness of 500 nits, and supports the first generation Apple Pencil. The main upgrade point is that the A10 chip, which has been used for two generations, has finally been replaced by the A12 chip with better overall performance and energy efficiency.
In other aspects, the iPad 8 has an 8 megapixel lens at the rear and a 1.2 megapixel FaceTime lens at the front; Built in 32.4 watt hour battery, the life time for browsing the web or watching videos is 10 hours, and the USB-C to Lighting power adapter is included.
The Bank of China iPad 8 provides two storage configurations, four versions, 32GB WiFi version for 2499 yuan, 128GB WiFi version for 2999 yuan, 32GB cellular network version for 3499 yuan, and 128GB cellular network version for 3999 yuan. The reservation will be opened on September 17, and it will be sold on September 20.
New iPad Air
The last product brought by the press conference is the new generation iPad Air.
Compared with previous generations of products, this time the iPad Air has made a major update in its appearance design. It is close to the design of the iPad Pro's four sided full screen with equal width and flat frame. Compared with the iPad Pro's back cover, the available colors are more colorful - silver, green, sky blue, rose gold, and dark sky gray; In addition, Apple has adopted the two in one solution of power key and touch ID for the first time on this iPad Air, adapted to smart control keyboard, and changed the charging/data interface from Lighting to USB-C.
The new iPad Air is equipped with a 10.9-inch, 2360 × 1640 resolution IPS touch screen, with a nominal maximum brightness of 500 nits, supporting the original color display and P3 wide color gamut, and supporting the second generation Apple Pencil. However, it does not have the high refresh rate on the iPad Pro, and the four speakers have also been replaced by dual speakers, but somehow the sound is symmetrical on both sides.
For the first time, the new iPad Air is equipped with Apple's latest A14 bionic chip, which adopts a 5nm manufacturing process and is composed of six core CPU (two large cores and four small cores), four core GPU and neural network engine. Compared with the A12 bionic chip used in the iPad Air 3, the CPU performance of the new iPad Air is improved by 40%, The GPU performance is improved by 30%, and the machine learning speed is improved by 70% (so it seems that the performance improvement is still limited compared with A13, with only 16% CPU and 8% GPU performance improvement).
The new iPad Air has a 12 megapixel, f/1.8 aperture camera behind it, which supports intelligent HDR and recording up to 4K 60fps video, and a 7 megapixel FaceTime camera in front. In terms of battery life, a 28.6 watt hour battery is built in. The life time for browsing the web or watching videos is 10 hours. A 20W charging head is included in the package.
In terms of price, BOC's new iPad Air 64GB WiFi version costs 4799 yuan, and 256GB WiFi version costs 5999 yuan; The 64GB cellular network (4G LTE) version sells for 5799 yuan, and the 256GB cellular network version sells for 6999 yuan. The official website shows that it will be sold in October.
other
Apple also launched the Apple Fitness+service for the Apple Watch this time, which is mainly for sports fitness enthusiasts. The price is $9.99 per month or $79.99 per year. It provides detailed sports data monitoring, summary analysis and video course guidance for multiple sports.
It also launched the Apple One service integrating Apple Music, iCloud, Apple TV+, Apple News+, Apple Arcade and Apple Fitness+, which is equivalent to selling all the current Apple software services in a package, with the personal version of $14.95 per month and the home version of $19.95 per month. However, these should not have much to do with domestic users.
Finally, iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be launched on September 17 Push official system updates 。
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