On July 24, it was reported that this morning, a netizen found that the small program of OPPO Mall had changed its name to "Eurasia Mall", and mentioned in the introduction that the mall would bring together OPPO, OnePlus and realme brands to provide mobile phones, smart hardware, accessories, general merchandise and other products in a one-stop manner, that is, the online sales channels of OPPO that had not come would be integrated into products of OnePlus and realme brands.

However, at present, we can't find Yijia and realme products on the small program of the European and Canadian Mall, which may have just been renamed. In addition, the website of OPPO Mall has not been renamed the same way for the time being.

The blogger "digital chat station" revealed earlier that in the future, Yijia and realme can enjoy OPPO after-sales service, and realme V5 may be the first new machine to enter the OPPO mall and enjoy OPPO after-sales service.

The channel integration of these three companies is not surprising. Those who are familiar with the relationship between the three companies know that, OPPO、 The three brands of Yijia and realme have a common controlling shareholder - Oujia Holding Co., Ltd.

Among them, Liu Zuohu, the founder of OnePlus, was a product manager of OPPO and recently served as the chief product experience officer of OnePlus; The relationship between realme and OPPO is closer. It is a sub brand split by OPPO for the purpose of developing overseas markets. After returning to the domestic market, it follows the cost performance path of the Internet. On some models, it can be seen that OPPO and realme share a set of molds. Of course, the three flash charging technologies with high technology content also share each other's needs.

However, unlike Huawei's relationship with Glory, Xiaomi's relationship with Redmi, and vivo's relationship with iQOO, these three brands are independent in terms of channels, do not share after-sales services, and deliberately keep their brand operations at a distance. The emergence of the Oujia Mall may be the beginning of the integration and joint battle of these three brands.

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