In April this year, Apple released the second generation iPhone SE. Although it is essentially just the A13 core change version of iPhone 8, the overall design is somewhat behind the times, but it is not the cheapest price in the current iPhone product system. In addition to the small size body and high-performance selling points, it still attracts a large number of consumers to buy.

How popular is iPhone SE 2? Recently, Taiwan's Economic Daily, which is familiar with the mobile phone and semiconductor industry chain, gave a data: The shipment of iPhone SE 2 in the second quarter of this year reached 12 million to 14 million units. Although this data is not as good as the current sales of Apple as the performance of iPhone 11 in the first quarter (about 19.5 million units, according to Omdia Research), it can also be said that there is a phenomenon.

The analysis points out that the current global epidemic has led to a poor consumption boom. Under this background, consumers are more inclined to buy relatively low-cost models. In addition, there are a large number of stock users of iPhone 6 and 6s series. The iPhone SE 2 has become the best choice for this group to change machines, which has led to a surge in iPhone SE 2 shipments.

Recently, there was some news in the industry that Apple was developing an ultra-low price entry-level iPhone with a price of 200 to 300 dollars (about 1400 to 2100 yuan), which probably also tasted the sweetness of this entry-level model to boost sales (and destocking?).

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer