Under the impact of the global epidemic, the overall economic situation this year is not good. Faced with the global downward pressure on the economy, even Apple is under pressure. In February of this year, during the domestic epidemic, Apple's domestic sales volume was less than 500000 units. It is estimated that Apple has not encountered such a bad market for so many years.

But according to the latest research data on July 29, Apple has recovered its status. In terms of channel sales, according to Counterpoint Research, a market research company, Apple's channel sales in the second quarter were 7.4 million units, up 32% year on year. In terms of retail sales, according to Shanghai CINNO Research, Apple's sales in China in the second quarter were 13 million, up 62% year on year.

This is the second quarter of 2020 under the global epidemic situation (although the epidemic situation in China was suppressed in the second quarter). If compared with the data in the first quarter, the increase will reach 225%. After all, the data of the first quarter was too low, which set off the growth rate.

To some extent, this is due to Apple's first-ever personal participation in Tmall's 618 event this year. The iPhone SE 2, which has an official discount and significantly lowered the threshold for Apple's mobile phones, also contributes. According to research data, the most popular iPhone model in the Chinese market is iPhone 11.

IPhone SE 2: It's my turn in the second half of the year (manual funny)

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