Although Apple rarely wins the first place in terms of mobile phone shipments, if the discussion is about sales profit and high-end mobile phone share, then it is another picture. Recently, Counterpoint, a foreign research organization, published a report saying that in the first quarter of 2020, Apple still won 57% of the high-end smartphone market share.

Counterpoint's definition of this high-end (originally known as premium) is that the price is higher than 400 dollars (about 2835 yuan), which is roughly the starting point of many domestic flagship models. In the global high-end smartphone market in the first quarter, Apple took 57% of the market share, far behind Samsung (13%), which ranked second, and Huawei (12%), which ranked third. In addition, OPPO and Xiaomi took 3% and 2% of the high-end market share respectively.

In terms of sales in various regions of the world, Apple and Samsung have won the first and second shares in North America, Latin America, Western Europe, Eastern Europe, Asia Pacific (excluding China), the Middle East and Africa. In addition to China, Huawei has the first share of high-end computers, and Apple has the second.

From the perspective of specific models, the top four high-end market sales in the first quarter were Apple, namely iPhone 11, iPhone 11 Pro Max, iPhone 11 Pro and iPhone XR. The Mate 30 Pro 5G ranked fifth. Samsung's failure to list models may be due to the fact that the S20 series was not released until March, which was a loss in the statistics of the first quarter.

Counterpoint recently released another interesting report, which said that Huawei accounted for 21.4% of global mobile phone shipments in April 2020, surpassing Samsung for the first time. Some analysts said this may be related to the sharp decline of Samsung's shipments in India affected by the epidemic.

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