On June 2, it was reported that Xiaomi officially announced an important appointment this afternoon. Yang Zhe, once CMO (chief marketing officer) of Meizu, joined Xiaomi and was appointed as vice president of Xiaomi Group and chief marketing officer of China, responsible for the development of marketing strategy and brand building in China.

This is also another former senior executive of mobile phone manufacturers recruited by Xiaomi Group in the past two years after Lu Weibing, who served in Jinli, Wang Xiaoyan of Xiaojiao, and Chang Cheng of Lenovo.

It is understood that Yang Zhe has previously worked in Huawei, TCL and Meizu, mainly responsible for marketing. In the past, Huawei's "Mate 7", "Junzi Rulan" (P7), "Like the passage of time" (P8) and other brand promotions were dominated by Yang Zhe; During his tenure in Meizu, Yang Zhe also tried to implement the high-end route of "being the best and only", but the effect was not ideal.

In April this year, Lei Jun said on his microblog that Xiaomi would strengthen its brand and marketing work from this year on. Maybe Yang Zhe's participation will be helpful to the high-end development of Xiaomi brand.

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