On June 26, Microsoft officially announced that it would permanently close all its offline stores around the world. In the future, it will only retain four experience centers located in New York, London, Sydney and Raymond.

Microsoft's first Microsoft Store store opened in 2009 to display and sell Microsoft's Surface PC, Xbox console and other hardware. The idea and style of building the store are considered similar to Apple Store.

The closure involved 83 stores worldwide, for which Microsoft will pay a write off fee of 450 million dollars. However, the official said that the employees in these physical stores will not be laid off, but will continue to provide remote sales, training and other after-sales services. This also means that the official sales business of Microsoft will be transferred to online in the future.

Since March this year, due to the pandemic of the new coronal epidemic, Microsoft has suspended the operation of Microsoft Store, and all sales businesses have been conducted online. Now the epidemic situation has not improved significantly worldwide. In addition, the proportion of online and offline sales in Microsoft's hardware product sales is not high, which can also be seen as Microsoft's homeopathy in the context of the epidemic, However, for offline consumers, this will also reduce a window for intuitive access to Microsoft hardware products in the future.

At the same time, Microsoft China said that its offline retail stores in the Chinese market are all authorized stores rather than direct stores, and are not affected by the closure.

Follow our Weibo @ Love Computer

Follow our WeChat official account: playphone

Of course, we also pay attention to our Bilibili account: love computer