On May 27, it was reported that Liu Zuohu, CEO of OnePlus, posted an article on Weibo last night, saying that OnePlus would expand its product categories in the future and provide consumers with more choices in different price segments.

Liu Zuohu said in the article that after seven years of development, Yijia has been known by more and more people. The latest Yijia 8 series continues to be favored by users at home and abroad. To gain a firm foothold in the high-end mobile phone market is consumers' recognition of Yijia's boutique line. More and more users also hope that OnePlus will bring high-quality products to more categories and price segments. Therefore, OnePlus has decided to take a more diversified product line, which will start from overseas markets and be launched at home at an appropriate time.

Liu Zuohu believes that after nearly seven years of hard work in the high-end machine market, Yijia now has sufficient manpower and technical reserves, and is confident that it can achieve the coordinated development of diversified products.

Original text of Liu Zuohu's microblog:

Since the launch of the first Yijia mobile phone in 2014, Yijia has been taking a relatively restrained and streamlined route in its product line planning. Although Yijia X was an attempt at a mid tier computer in the early years, it soon returned to the road of only being a flagship. Since last year, OnePlus has expanded from two phones to two series, one series and one flagship product strategy in the past year. Except for mobile phones, its product categories have gradually extended to Bluetooth headsets and even televisions. In fact, it has already shown the trend of expansion.

As for the next product that will serve as the vanguard of expanding the product line and price range, Liu Zuohu recently revealed in an interview with foreign media that he will launch a more affordable mobile phone. It is rumored that this new machine will be named One Plus Z, which may be the one plus 8 lite previously rumored, or it will have a 90Hz OLED screen and Snapdragon 765G/Tianji 1000 SoC configuration. Of course, the details will be officially announced later.

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