The most important 618 promotion season for home appliance manufacturers in the first half of the year will begin in two days. I believe that mobile phone manufacturers have made full preparations to make a big sale. Apple, which has always been cold, is also preparing to join the battle group of Dajian. Today, Apple announced that it will officially participate in Tmall 618 discount activities, which is said to be Apple's first official participation in the domestic shopping festival.

According to the latest promotion strategy officially released by Tmall, during the 618 event, the official flagship store iPhone 11 series can reduce 40 yuan for every 300 yuan, and can also stack 150 yuan of industry vouchers, starting from 4629 yuan at the hand price, and also support 12 interest free periods; The iPhone SE (the second generation) just released last month will be reduced by 200 yuan in the form of 200 yuan coupon for a single product, starting from 3099 yuan and supporting 12 interest free periods; After the iPhone XR is fully reduced, the price will start at 4199 yuan, and 12 interest free periods are supported; For the iPad category, there will be 150 yuan of industry coupons/5000-200 yuan of coupons+24 interest free discounts.

Unlike the authorized flagship stores of JD and Suning, the official Apple flagship store of Tmall is self operated by the Apple team, and the product price and sales strategy are consistent with the official website. Therefore, this time it can be said that Apple will personally end the promotion.

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