As we all know, 2020 is now recognized as the first year when 5G really begins to mature and become popular. For consumers, the "first year of 5G" means that the new communication technology is no longer just a concept, but a tangible ultra clear image, super games, and associated equipment. For mobile phone manufacturers, the "first year of 5G" represents an unprecedented opportunity, a more intense but also more challenging competition, and a new era of Internet of Everything.
Obviously, the "first year of 5G" is cruel, not only because it was accompanied by a storm sweeping the world from the beginning, but also because the progress of technology means a severe test for each participant. But the "first year of 5G" is also full of opportunities, because it provides an unprecedented broad stage for those who are ready - for example, Nubia, a domestic science and technology brand with a history of seven years, has attracted a lot of attention from the outside world just after the "brand upgrade".
As you can see, Nubia has launched a brand new logo this time. In terms of design, the former mellow and graphic style has been transformed into the minimalism and typeface more in line with the modern trend, which makes it significantly improve the brand recognition, and at the same time, the clearly more sharp font, the theme color changed from orange red to big red, all reveal the enterprising and young flavor of the brand image.
As Wang Hui, the co-founder of Nubia brand, said, "The new brand image is designed to meet the needs of young user groups, while matching the layout of Nubia's international market."
Of course, upgrading the brand image and replacing the logo with a new design is only the first step to win the favor of young people. The new 5G mobile phone designed for young users is Nubia's trump card this time. On April 21, 2020, the new Nubia Play 5G mobile phone launch conference was officially held for the whole network, and the Nubia Play 5G mobile phone was officially released.
Unique design makes 5G beautiful
When it comes to 5G mobile phones, we are no longer unfamiliar with them, but it is not difficult to find that, due to the power consumption level, antenna design, and other factors, most 5G mobile phones since 2019 appear heavy and "routine" in shape. Although this is objectively because the 5G mobile phone is the latest technology product, it often lacks enough freshness when it is really held, let alone reflects the personality of the 5G era.
Obviously, in order to make young users feel the charm of the new technology, they must first meet their high standards for design and appearance. In this regard, the Play 5G mobile phone in Nubia can be described as a "different" solution. On the one hand, it uses the double bridge four curved Corning glass back cover and aerospace grade aluminum alloy middle frame in the body material, which is the first to stand out in the competitors who are still using plastic materials; On the other hand, Nubian designers also took into account the holding center of gravity and feel of the fuselage. Through the diamond knife laser cutting and CNC precision processing technology, they optimized the curve connection between the fuselage middle frame and the glass back cover over and over again, striving to provide the most comfortable and warm touch and grip among the current products of the same level, and also making Nubian Play the most worth "playing" now, And it is one of the most textured products in the same category.
If the materials and exquisite workmanship of conscience bring Nubia Play the comfort and touch that only those who hold it will feel, then the unconstrained and unique color matching and appearance design is undoubtedly the reason why Nubia Play is destined to become the most eye-catching science and technology fashion product.
"Five colors and six colors white", "five lakes and four seas blue", "five colors and four seas blue", and "five colors and three seas black". When you see this color combination, you will be amazed by the boldness of Nubian designers, and surprised by the technical strength of these programs, or will you smile simply because you think of the jokes on the Internet?
Of course, the unique appearance comes from Nubia's exploration of a series of advanced technologies and processes such as 3D color printing and precise painting. The most special appearance design is achieved with the most extreme technology, which is very Nubian and young enough.
144Hz super competitive screen, smooth should be everywhere
Play, play. Seeing this straightforward naming method, people who follow Nubia may soon think of the Red Devil 5G, which just launched the 144Hz refresh rate screen and refreshed the performance limit of Snapdragon 865 flagship model with the exclusive built-in active cooling design. Indeed, the Nubia Play 5G mobile phone inherits some of the outstanding genes of the Red Devil 5G, which not only includes its exquisite body feel and distinctive line design, but also contains some exciting internal characteristics. And like the Red Devil 5G, the Nubia Play also adopted the outer packaging with a similar blind box design. The packaging design from five well-known illustrators enables users to have more surprises when buying.
For example, on the front of the fuselage, Nubia Play not only does not follow the trend of "perforated screen", but also uses the extreme narrow frame technology and ultra small 12 million pixels to shoot forward, realizing a complete 6.65-inch full-size screen. More importantly, this is a flat "super competitive screen" with 144Hz ultra-high refresh rate and 240Hz touch reporting rate, AMOLED material, and fingerprint identification function under the screen.
Because it is a flat screen, there is no annoying false touch problem of curved and waterfall screens, so it can also give full play to the advantage of quick and accurate tracking of 240Hz touch reporting rate. With an ultra-high refresh rate of 144Hz, Nubia Play has a much smoother performance than 60Hz or even 90Hz screens in both daily use and game scenes. Because the higher cost AMOLED high refresh rate solution is consistently adopted, Nubia Play can not only achieve offline fingerprint identification without accommodating the side mounted fingerprint identification scheme, but also bring 100% DCI-P3 wide color gamut display capability. In addition, it does not "throw water" on the most basic screen color performance of 5G models.
With the second 144Hz super competitive screen in Nubia's product history and the second one in the industry so far, there is no doubt that Nubia Play has naturally become a direct beneficiary of Nubia's 144Hz game ecology. In order to enable young users to fully enjoy the pleasure of professional high frame rate mobile games, Nubia Play has prepared many "unique secret skills". From the independent shoulder key derived from e-sports equipment, to the Snapdragon 765G SoC jointly debugged with Qualcomm, to the nubia UI 8.0 system with professional performance control, "one click combo", "display enhancement", and "game framing" and other proprietary optimizations, it can be called a professional game experience with comprehensive combination of software and hardware.
Of course, solo music is not as good as public music. It is better to be supernatural on a small screen than to be supernatural on a large screen. In addition to its own high frame rate configuration and professional game optimization, the Nubia Play 5G mobile phone is also equipped with the anchor level projection function. Since then, the communication during player gatherings no longer requires a group of people to watch the small screen on the mobile phone, but directly cast the screen on the big TV. Isn't God's operation more shocking. Since then, there has been a new way of entertainment in the living room. Even if there is no game console and the games on the TV are boring, as long as there is Nubia Play, the mobile phone is the console after the screen is cast, and the 240Hz touch rate screen and the body with independent shoulder keys are the best handles. In addition, Nubia Play has specially designed dual mics to watch the battle situation on the big screen, whether it is to communicate with teammates or simply open a live broadcast, which is a pleasant feeling. Anyone who plays will know.
If you want to have fun, you need to play for a long time. Nubia Play has adopted a new liquid cooling pipe+graphite heat conduction sheet to form an ICE 2.5 rack type liquid cooling cooling system. The specially customized 61mm bionic heat pipe has an ecological internal circulation design, which can realize the cycle of vacuum evaporation and heat absorption and capillary action reflux, thus cooling the CPU by up to 16 degrees, which not only keeps the mobile phone in a low temperature and high energy state, but also greatly improves the comfort of holding the machine during a long game.
The 5100mAh single large capacity battery, which is unparalleled in similar products, works together with the 30W PD fast charging scheme as always, and is widely compatible with QC and PPS protocols. It has given Nubia Play an amazing endurance and charging efficiency, and also brought more extreme happiness to young performance players and game lovers.
48 million professional four shots, Vlog at your fingertips
With its unique eye-catching appearance, powerful 144Hz refresh rate screen and professional game configuration, the image strength of Nubia Play 5G mobile phone in the 5G era will not fall. This Nubia Play not only brought 48 million main shots from Sony IMX582, 8 million ultra wide angle sub shots, but also a rear four camera module composed of independent macro and depth of field cameras. For the needs of image creation and video social networking in the 5G era, through the exclusive image photography system NEOVISION, multiple exposure, light painting, electronic aperture, time-lapse photography, panoramic, macro, slow motion, ID photo, star track, motion track, cloning, stereo, time, art camera DNG， As well as up to 16 creative shooting functions including Lingbo Weibo.
For example, using an electronic aperture can achieve the aperture priority photographing mode similar to that on professional cameras. By matching the small aperture simulated by the algorithm with the long exposure photographing, you can record the rhythm of clouds, the silk effect formed by flowing water, or achieve the foreground and background that cannot be achieved with a large aperture while maintaining a clear "focus surrounded" photo. With the help of NEO AI technology in Nubia, the unique ID photo mode can automatically realize the separation of person and scene and background change when shooting portraits, and can solve the problem of ID photo shooting at home without professional settings.
In addition, among the rich camera functions of Nubia Play, "Micro Walk" is undoubtedly a highlight of its photography function. On the one hand, in view of the rise of the current 5G video Vlog, Nubia has provided the video anti shake function in NEOVISION, which caters to the needs of young users who want to make it easier to shoot stable videos with their mobile phones. However, at the same time, Nubia Play has gone further, providing a slow door video shooting experience close to the master level for users who are eager for video creative effects and want to "shoot big production". In the "Lingbo Minute Step" mode, not only the video captured is full of artistic conception, but also the most important thing is that the imaging effect can be previewed in real time during the shooting process, which also eliminates the steps of post editing and adjustment, so that the video and image needs in the 5G era are more fun and less cumbersome.
With seven years of technology accumulation, 5G returns to simple and happy
When it comes to the camera function of Nubia Play this time, many old users will surely find that there is a causal relationship between it and Nubia's many patented technologies in mobile photography. Indeed, "Lingbo Microwalk" is a new experience that combines Nubia's original slow door photography and electronic aperture technology with current video recording. In this Nubia Play, there are many new designs and functions derived from Nubia's technology accumulated over the years.
For example, the 144Hz super competitive screen adopted by Nubia Play naturally inherits its hardware technology from the first Red Devil 5G game mobile phone in the industry, while its corresponding high frame rate applications and game ecology are Nubia's open technology system that has been striving to build since Red Devil 3. For another example, in view of the current construction of the 5G network on Nubia Play, the 1T4R antenna working mode is specially designed, which can increase the data throughput by nearly 30%. At the same time, it also has the rare dual card 5G standby, intelligent network detection, and automatic wireless link adjustment technologies. In fact, all of the above can be traced back to the accumulation when Nubia launched the full network communication technology seven years ago, and as the first batch of domestic 5G equipment brands in early 2019, launched the 5G commercial terminal Nubia mini 5G.
In addition, as the first brand to propose that "mobile phones can also be used for professional photography", the focusing, metering and separation technology developed by Nubia at that time has become a promotional selling point for many brands of 5G models; Nubia's first mobile phone shoulder key design on Red Devil Mars has now become the standard configuration of all game phone products.
It is easy to see that Nubia Play, the first masterpiece after the brand upgrade and aimed at young and fun loving consumer groups, is actually the crystallization of a series of self-developed technology systems in Nubia in the past seven years in the 5G era. Because of this, Nubia Play has undoubtedly become a unique product with unique appearance, powerful performance, professional and smooth game experience, and super playability camera performance in the current 5G popularization era. And its innate "fun" characteristic is also destined to win the common feeling of young consumers, and become a product that helps them enter the 5G era, so that more people can experience the comprehensive charm of 5G.
Of course, excellent products should be touched by more consumers, so the pricing of Nubia Play 5G mobile phones this time is also very sincere. As the only one of its kind with a 144Hz high refresh rate screen, the only one with AMOLED material, the only one with 5100mAh super large battery, the only one with fingerprint under the screen, the only one with double touch game shoulder keys, and the only one with metal middle frame, its 6+128GB version sells for only 2399 yuan, 8+128GB for 2699 yuan, and 8+256GB for 2999 yuan. The reservation activity will be launched after the press conference on April 21, and will be officially launched at 10:00 a.m. on April 24 on Nubia official website, JD Nubia self operated flagship store, Tmall Nubia official flagship store, Suning Yigou Nubia mobile phone flagship store, Pinduoduo, and Phantom Music.
At the same time, Nubia also brought a new intelligent hardware product line nubia neo, including the intelligent acoustic electric toothbrush with a 3-mode 24 gear transmission design and an ultra long life of one month, and the intelligent quick drying toothbrush sterilizer with the industry's first air drying+UV dual disinfection design.
It is worth mentioning that, as the first product of Nubia Neo, the intelligent acoustic electric toothbrush and the intelligent quick drying toothbrush sterilizer are integrated with the latest intelligent and healthy design, such as the infinitely variable speed design of the toothbrush, which can change the cleaning force at any time during the brushing process, and achieve full care for teeth of different parts and different sensitivities; The design of air drying+ultraviolet double disinfection is the first of its kind. Compared with common drying products, the mute fan with a speed of up to 5000 rpm can quickly dry the brush head and the surrounding environment without losing the brush wire, better reduce the breeding of bacteria, and can achieve a safe and efficient sterilization rate of up to 99.99% with automatic induction ultraviolet sterilization.
Although Nubia is a new player in the field of intelligent hardware, it still shows strong innovation ability in the products of nubia neo small new series, and while continuing to keep improving on product originality and technology, from the perspective of user needs, it also brings the first dual disinfection technology on the intelligent quick drying toothbrush sterilizer, for example. These breakthroughs in technology and more thinking on the demand level also enable users to enjoy the pleasure brought by more technology.
In order to let more people enjoy the healthy life brought by science and technology, the prices of the Nubia neo small new series products are also very attractive. For example, the price of the smart acoustic electric toothbrush is only 199 yuan, and the smart quick drying toothbrush sterilizer costs only 179 yuan (JD crowdfunding was launched in May). The package version of the two toothbrushes costs only 369 yuan.
