On March 26, it was reported that according to previous experience, Apple would release the iPhone 12 series in September this year. 2020 is an important year for Apple's mobile phone business, because it is rumored that Apple will use the 5G network for the new iPhone for the first time.
Recently, some media reported that COVID-19 is threatening the demand of the global mobile phone market and disrupting Apple's product development plan. According to three insiders, Apple held an internal discussion on the possibility of postponing the release of the iPhone 12 series for several months. However, the supply chain sources stressed that the new mobile phone may eventually be delayed.
Regardless of the supply chain restrictions, it is reported that Apple is worried that the current situation will significantly reduce consumers' willingness to buy new phones. If this happens, the sales data of Apple's first generation 5G smart phones will be relatively ugly. A source who directly learned about Apple's internal discussions said that Apple really hopes its first generation 5G iPhone will sell well.
Apple is currently paying close attention to the epidemic situation in the United States and Europe, and evaluating whether it is necessary to postpone the release of the iPhone 12 series. The specific time for the release of the new iPhone cannot be determined until the California authorities revoke the "local isolation" provisions. This policy is being implemented, so most employees in Apple headquarters work at home.
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