November 20, 2019, Beijing Minsheng Modern Art Museum, China Today, OPPO held ColorOS 7 press conference, officially released ColorOS 7, which focuses on "lightness and boundlessness", built boundaryless design 2.0 with "lightness" as the core, optimized UI, interaction, animation, sound effects and other aspects, and described the innovative functions of ColorOS 7 in terms of smooth use and efficient experience around "quickness".
ColorOS 7 also announced the adaptation plans for 26 OPPO models and 5 realme models, and announced that the dual mode 5G mobile phone OPPO Reno3 series to be released in December will be the first new phone series launched with ColorOS 7.
Borderless design 2.0, lightweight design for comfort
In terms of vision, ColorOS 7 reduces the saturation of the entire system interface and alleviates the eye fatigue caused by users' long-term use of mobile phones. At the same time, on the basis of the "white cloth" design in ColorOS 6, ColorOS 7 further expands the blank area. The enhancement of the sense of space helps users focus on core content and alleviate anxiety. The shape of the system icon is further simplified and abstract, and the simple design can give users a lighter visual impression.
In terms of interaction, ColorOS 7 adopts a more friendly and simple interaction mode: the system application setting portal is uniformly fixed in the upper right corner to ensure the consistency of design and operation logic, while greatly reducing user learning costs. ColorOS 7 has created a new "half screen interaction" experience. When new contacts, calendar events and alarm clocks are created, new pages will appear directly at the bottom of the screen in the form of cards, which is more friendly to one handed operation without crossing the hierarchy and more consistent with the concept of fast in and fast out.
The "screenshot" function has also been further improved on ColorOS 7. Optimize and upgrade based on the "three finger screenshots" that appeared as early as 2014 - the screen can still be captured by gliding down in three directions. The new "three finger long press" can be used for region clipping, and the "three finger long press+three pointing down to draw the screen" can be used for long screenshots. Compared with the traditional screenshots, users can complete the desired screenshots more efficiently.
Seamless and smooth progressive animation and delicate and natural sound effects bring richer system experience. ColorOS 7 has created Quantum quantum animation engine to describe the slow motion starting motion of elements. All operating dynamics are based on the strength and direction of finger sliding, smooth and nonlinear, more in line with real world physical phenomena.
ColorOS has created a new borderless acoustic system through cooperation with Epic Sound, which has comprehensively upgraded the system sound. The system level sound effects such as ringing tone, short message sound, notification sound, weather alarm clock, etc. are all based on nature. The relaxed and cheerful frequency gives people a comfortable feeling.
ColorOS 7 also brings "all-weather dark mode", which has higher contrast and can be used in the daytime and at night. It is worth mentioning that the dark mode of ColorOS 7 actively adapts to third-party applications. Even if there is no third-party application actively adapting to the dark mode, it can also get a very immersive dark experience.
Surprisingly, ColorOS 7 has begun to give users more choices. Thanks to the layered drawing of icon, the icon style is more diversified. In addition to providing cobblestone and material style shortcuts by default, ColorOS 7 redraws a large number of third-party icons, and users can even customize the outline shape, size and proportion of icons - such highly independent choices are extremely rare in the mobile phone industry. Not only the icon, but also the "negative screen" of ColorOS 7. Now Breeno Quick View can customize resident services, and all subscription services can be sorted and deleted independently.
The diversity of users' choices goes far beyond this. ColorOS is the first time that the "desktop slide" option appears in the desktop settings. Compared with the past slide gesture, which can only activate global search, there is now a deployment notification center that is more suitable for some users' habits.
In addition, ColorOS 7 also adds dynamic functions such as charging animation, weather animation, rest screen clock, and so on. It can also be fun to use everyday tools. At the same time, the new ART+works with contracted artists around the world to design multiple sets of unique art wallpapers for ColorOS 7. Touch the settings to meet art. In terms of in-depth customization theme, ColorOS 7 introduces more personalized global themes with wide usage scenarios and deep coverage in combination with user preferences.
It is not difficult to find that Borderless Design 2.0 has brought a lighter design language, an efficient hierarchical interaction experience, a seamless and smooth progressive animation effect, exquisite and immersive sound details, and more open user rights, conveying a kind of humanistic care, allowing users to better focus on life, pay more attention to themselves, and find a quiet way of life in the noise.
Faster experience: new flash back key, Breeno re evolution
Light, design thinking based on humanistic feelings, giving users lightweight visual and auditory experience; Fast represents ColorOS 7's pursuit of product strength and technology. For this reason, ColorOS 7 puts forward a new technical concept: UI First, which consists of intelligent compilation of end cloud, intelligent memory optimization, intelligent instant response and anti-aging combination of software and hardware, to ensure the smoothness of ColorOS 7 from the bottom.
The end cloud intelligent compilation technology can learn users' APP usage habits and conduct cloud big data training, and compile in advance to improve fluency; The intelligent memory optimization technology also releases APP resources that will not be used in a short time according to the user's habit of using APP, so as to obtain an additional 40% memory utilization rate, and improve the system fluency by 30% when multiple APPs are running at the same time; Intelligent instant response technology gives the highest priority to UI drawing and rendering. The system draws the interface in advance to improve the visual response speed. This technology can increase the average frame rate of the game by 19% and the touch response speed by 15%; The combination of hardware and software with anti-aging technology can significantly improve the hardware reading and writing performance, conduct real-time defragmentation, and improve the problem of jamming, so that the mobile phone will remain smooth after long-term use.
*The above data are OPPO laboratory environment data
ColorOS 7 has made a unique innovation for multi application switching and the reuse of fragmented time, adding the "flash back key" function. When waiting for resurrection or parachuting in the game, walking and riding navigation in Baidu Maps, or using Didi taxi to wait for pickup, users can handle other matters with peace of mind - the APP will automatically shrink to the "flash back key" after the corresponding scene returns to the desktop, and hover on the top of the screen. Real time display of key information such as "resurrection time", "parachute jump countdown" and "pickup time" increases the user's "sense of control".
Similar to the "flash back key", the new "floating window bubble" can turn instant messaging software into a floating window. Activating the "bubble" function can attach the background, hover on the top of the screen, and activate other interfaces at any time to quickly respond to messages, send expressions, and grab red envelopes, making mobile phone operation more efficient and convenient.
To solve the problem that users have multiple accounts and complex passwords in different APPs, ColorOS 7 provides a "password book" function, which can automatically fill in user names and passwords by verifying fingerprints. The password book data of ColorOS 7 is stored in the tee security environment, which provides convenience and effectively protects user data security.
In adjusting the screen brightness, ColorOS 7 introduced the "intelligent dimming" function. In view of the pain point that the dynamic brightness of the machine can not find the accurate brightness when the light changes rapidly, through AI adjustment, we constantly learn the user's usage habits under different brightness, and adjust the brightness to the appropriate state; Through curve adjustment, noise elimination and anti shake algorithm are added to make the brightness change more smooth.
Breeno, an AI intelligent assistant that integrates "perception, memory, decision-making, learning and evolution", will further evolve, integrate user preferences, and give advice on all aspects of life together with third-party applications. For example, when commuting, Breeno suggested identifying how far the bus is from the bus stop according to the arrival APP; When the phone is in low power, it will prompt the location of the nearest street electricity sharing charging cabinet. Breeno has added an intelligent switching scene mode. Once the user is identified to enter the driving navigation or connect the on-board Bluetooth, the driving mode will be automatically started to predict the traffic conditions; By learning the user's biological work and rest, a sleep reminder will be automatically generated, and a card type reminder will be sent to sleep. After entering the sleep mode, the mobile phone will be automatically turned on and adjusted to a dark state.
Free image creation, considerate and intelligent picture selection
In terms of image creativity, ColorOS 7 further optimizes the beauty function of portraits, and adds polar night mode to enjoy advanced audio and video experience.
Beauty algorithm 2.0 can intelligently adjust according to different scenes, lighting conditions, race skin color and aesthetics, match different skin colors, provide one touch makeup, and make beauty more natural. In the case of insufficient shooting light, OPPO ColorOS 7 launched the "polar night mode" by virtue of its self-developed dark image enhancement algorithm to avoid obvious noise in photos. This function is automatically triggered when the brightness is less than 1 lux, so that users can shoot clearer and more delicate images.
ColorOS 7 introduces the intelligent picture selection function, which can intelligently classify pictures in the system album according to the user's shooting content, search for pictures with keywords such as time and place, and find pictures faster and more accurately. To this end, ColorOS team and WeChat team cooperated deeply to open up the intelligent classification and search ability of OPPO album, explore the optimization of image selection experience in WeChat with WeChat team, so that users can efficiently locate the target image when sending pictures on WeChat, improve the efficiency of finding and sending pictures, and simultaneously improve the user experience.
For video production, ColorOS 7 has updated the recording soloop. Users can not only edit, color, score and add subtitles to videos, but also can generate videos with one key and automatically align music points. The emergence of soloop has lowered the technical threshold of video post production and greatly improved the efficiency and freedom of image creation.
2019 is the first year of 5G commercial use. Benefiting from the breakthrough achievements such as the advance layout of 5G R&D, participation in 5G standard formulation and software and hardware construction, OPPO will soon release the Reno3 series of dual-mode 5G mobile phones in December, and this will also be the first new phone series launched with ColorOS 7. With more comprehensive innovation, it will interpret the experience of "lightness and boundlessness" to consumers and even the entire industry.
At the end of the press conference, OPPO announced the adaptation plan of ColorOS 7, and at the end of the press conference, the first batch of limited tasting recruitment was launched. The first batch of models adapted to ColorOS 7 were OPPO Reno, OPPO Reno 10x zoom version, OPPO 10x customized version of Barcelona and OPPO Reno Ace, which will be launched on November 25. By the second quarter of 2020, ColorOS 7 will fully adapt 26 models under OPPO.
At the same time, the relevant adaptation plans of realme have also been released simultaneously: the adaptation of realme X and youth version of realme X will be completed in February 2020; Realme Q will complete the adaptation in March 2020; Realme X2 and realme X2 Pro will also be fully adapted in April 2020. In the future, OPPO ColorOS will continue to provide users with better system experience.
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