Global smartphone market in the third quarter: Huawei and Samsung are winners
Global smartphone market in the third quarter: Huawei and Samsung are winners

On November 1, it was reported by gsmarena that Canalys recently released a report on the smartphone market in the third quarter, followed by a report from Strategy Analytics. The market conditions described by the two are almost the same, but the specific data are slightly different. But one thing is certain - the global smartphone market is finally showing signs of recovery after a year-on-year growth of 2%, which is the first growth since the third quarter of 2017.


In the third quarter of 2018, the global smartphone shipments were 359.8 million units, and currently about 366.3 million units. Analysts believe that there are two main factors driving it - fierce price competition and the gradual introduction of 5G.


However, among the top five smartphone manufacturers, only Huawei and Samsung have seen significant growth. Compared with the same period last year, Samsung increased by 8%, while Huawei increased by 29%. On the other hand, Apple's market share continued to decline, down 3% year on year, as did Xiaomi and OPPO.


Analysts said that Samsung's good performance was mainly attributed to the Galaxy Note10 series, whose sales exceeded the previous generation Galaxy Note9. In addition, the new Galaxy A series products should not be ignored, so Samsung gained 21.3% of the market share, still ranking first in the world. Huawei ranks second with a market share of 18.2%, with an annual growth of almost 4 percentage points.


Considering the problems Huawei faced with its suppliers after the US trade ban, it was not easy for Huawei to achieve this result, mainly because Huawei's outstanding performance in the domestic market offset these disadvantages.


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