On August 8, it was reported that the latest report of IHS Markit, a market research organization, said that global smartphone shipments fell for the seventh consecutive quarter, and the shipments in the second quarter of this year fell to 331.2 million units, down 3.6% year on year.
The US ban on Huawei came into effect in the middle of the second quarter, and the full impact of the ban remains to be seen. So far, the storm has not had a significant impact on Huawei's mobile phones. Its shipment volume was 58.7 million, up 8% year on year and - 1% month on month. Huawei's global market share is still 18% as in the first quarter of this year. Its strong performance in the domestic market makes up for the decline in foreign sales.
Samsung ranked ahead of Huawei as the world's largest smartphone manufacturer. Its market share in the second quarter was 23%, with 75.1 million units shipped, up 6% year on year. Samsung seems ready to gain more market share in Europe and South America to fill Huawei's vacancy.
Apple has shipped 35.3 million units. As the main competitor of Samsung and Huawei, Apple has dropped to the fourth place in the world, with shipments down 15% year on year, 19% month on month, and 11% market share. Analysts attributed the decline in sales to the high price of the new iPhone, and Apple's refusal to give a large discount to the old iPhone.
OPPO's global performance in the second quarter was the most impressive. It surpassed Apple and became the third largest company in the world. The company expanded its business in Europe and India. With operators launching 5G networks across Europe, OPPO will also sell 5G mobile phones locally, and will use this opportunity to strengthen its relationship with the business.
Xiaomi has also expanded in Europe and India, and is one of the first manufacturers to sell 5G mobile phones in Europe. In addition to these two companies, European operators also provide Samsung and OnePlus 5G mobile phones.
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