Q2: Apple continues to lead the global tablet market
Q2: Apple continues to lead the global tablet market

On August 7, it was reported by foreign media that for every 10 smartphones sold last quarter, one tablet was purchased. This shows that tablet computers are not as popular as before, but it does not mean that the tablet market is no longer important. IDC data shows that in the second quarter of 2019, the global shipment of tablets reached 32.2 million units, compared with 33.9 million units in the same period last year, a year-on-year decrease of 5%.

Apple's iPad series once again led the market in the last quarter. The company sold 12.3 million tablets throughout the quarter, with a market share of 38.1%, up 6.1% year on year. In the same period last year, Apple sold 11.6 million iPads, with a market share of 34.1%.

According to the report, the release of the new iPad Air at the end of March this year greatly improved Apple's overall shipment. The launch of this tablet also helped to double the shipment of smart keyboards compatible with tablet computers within three months (including the iPad Pro keyboard).

Samsung is closely behind Apple, with a shipment of 4.9 million units, down 100000 units or 3.1% compared with the same period last year. However, due to the shrinking market, Samsung's market share has increased from 14.9% to 15.2%.

The third place is Huawei. The shipment volume of last quarter was 3.3 million units, with a market share of 10.3%, which is lower than 3.5 million units and 10.5% of the same period last year, with a year-on-year decrease of 6.5%. According to the latest forecast, as the market demand grows again, Huawei's tablet shipments have increased in this quarter.

In addition, we can see that Amazon and Lenovo ranked fourth and fifth. Amazon's updated products helped it achieve a strong growth of 46.3%. Last quarter, it sold 2.4 million Kindle devices, with a market share of 7.4%. Lenovo shipped 1.9 million units last quarter, down 6.9% year on year. IDC said that Lenovo's tablet computers had achieved steady growth in developed markets such as the United States, Europe and Japan.


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