On July 31, according to foreign media reports, Apple announced its third fiscal quarter financial report, covering three months from April to June. Apple said that its iPhone revenue in the quarter reached $25.99 billion, lower than the $29.47 billion in the same period last year, down 12% year on year, lower than Wall Street's expectations. Apple's total revenue in the third fiscal quarter was $53.8 billion, of which the iPhone contributed 48.3%. This is the first time since 2012 that iPhone sales failed to account for more than 50% of the revenue in a quarter.

IPad sales continued to improve. Its revenue in the third fiscal quarter increased from $4.63 billion to $5.02 billion, thanks to Apple's release of two new iPad Pro models last year. The new iPad Air and iPad mini launched in March this year also boosted the growth of tablet business sales.

At present, Apple's service department is the second largest and most profitable department of the company. Its revenue in the latest quarter was $11.5 billion, compared with $10.2 billion in the same period last year. Apple hopes that the revenue of this department will reach $50 billion next year. The business of this department includes Apple Music, Apple News+, AppleCare, ApplePay, App Store, iCloud, etc.

Apple's wearable device, home and accessories businesses performed strongly, with sales of $5.53 billion in three months, compared with $3.73 billion in the same period last year.

Tim Cook, CEO of Apple, said: "We are confident about the future. 2019 will be an exciting time. We will release some important new products and services on all platforms."

It is reported that Apple's net profit in the third fiscal quarter was $10.04 billion, lower than last year's $11.52 billion. Diluted earnings per share (including all convertible shares) decreased from $2.34 in 2018 to $2.18.

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