On July 24, it was reported by foreign media that Huawei and Micromax announced to establish a new cooperative relationship in India. Huawei will sell its products through its partners' offline channels to gain wider influence in one of the world's largest markets.
Huawei said in an official press release that it plans to expand in 10 major cities in India in stages, including Delhi, Mumbai, Chennai, Bangalore, Ahmedabad, Kolkata, Jaipur and other major markets.
Tornado Pan, head of Huawei's consumer business in India, said that the company's goal is to appear where consumers are. "We plan to focus on building a strong offline distribution network to meet the needs of urban and rural consumers in this country." It seems that Huawei intends to open up the Indian market in an all-round way, In terms of smart phones, it should have some impact on India's current market leaders, Xiaomi and Samsung.
Sunil Joon, strategic director of Micromax, said in a statement that the company aims to further meet consumer needs through innovative products.
Although the online market in India is developing rapidly, the offline market is still huge. Huawei clearly believes that it is much faster to use the existing Micromax sales network than to expand the market by itself.
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