On July 16, it was reported that Apple had stopped selling iPhone SE, iPhone 6, iPhone 6 Plus and iPhone 6s Plus in India, according to foreign media reports. iPhone SE and iPhone 6 were once the cheapest Apple phones in the Indian market, but now they have disappeared.

At present, the cheapest Apple phone in India is the iPhone 6s, which is about 8000 Indian rupees (about 802 yuan) more expensive than the iPhone SE, which makes the promotion of iPhone in India more difficult. However, it is reported that this is Apple's new strategy in India.

It is reported that Apple hopes to reduce its focus on mass sales and pay more attention to profit from products. From this perspective, it is reasonable to give up the cheapest model. Apple cut the number of Indian dealers from 5 to 2, and decided to control the random discounts of these companies to enhance the high-end awareness of its brand

It should be noted that although the four models mentioned above are no longer sold in India, consumers can still buy them in the American market. Are Americans poorer than Indians?

Apple has produced iPhone SE, iPhone 6 and iPhone 7 in India. The idle capacity caused by the shutdown of iPhone SE and iPhone 6 will be used to expand the production of other models. Apple plans to continue to carry out the activities of recycling old machines and trade in old ones in India. In addition, iOS 13 will be the first localized version for Indian consumers, with 22 Indian languages built-in. Apple Maps supports Hindi, while Siri supports Indian English.

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