Shenzhen is a city of scientific and technological innovation. When this vibrant city meets the first exclusive platform for electric vehicles in China - ME platform, what different innovation experience will it bring to new energy vehicle users?
Less than 24 hours after Great Wall Motors officially released the "GTO Global Smart Ecological Strategy" and signed strategic cooperation agreements with eight giants in the technology industry, Tencent, Ali, Baidu, China Telecom, China Unicom, China Mobile, Huawei and Qualcomm, on July 16, Euler, as an independent new energy brand of Great Wall Motors, took the lead in implementing the "GTO Global Smart Ecological Strategy ", officially released the brand's first technology IP -" ME "in Shenzhen, opening a new era of electric vehicle research and development. At the same time, Euler's "Wei · ME Camp" was officially unveiled, focusing on technology and lifestyle exchanges, gathering urban youth from different circles who love life and dare to show their attitude to play the Euler lifestyle together. With the help of "Wei · ME Camp", Oula will discuss and create a high-quality pure electric travel life with users.
Connect users to play the technology only · ME business to create an exclusive lifestyle
For many years, Great Wall Motors has been based on technology research and development, focusing on creating high-quality products for consumers. As the first exclusive platform for electric vehicles in China, the ME platform is the pioneer of the core technology of Great Wall Motors. Oula inherits the ingenuity DNA of Great Wall Motors, focuses on intelligent technology, and has always been at the forefront of technological exploration. At the same time, for more users to experience the scientific and technological charm and security brought by the Great Wall technology and ME platform, Euler has established the "Wei · ME Camp", advocating "no compromise, no anxiety", creating an exclusive home for European fans, and creating a community organization that pursues independent self in science and technology. It will become an exclusive home for European fans.
"Wei · ME Camp" focuses on user needs, not just a simple scientific and technological community. In the future, Euler will focus on technology and lifestyle exchanges, gather users from different circles who dare to show themselves, and play with Euler lifestyle together. Core users from all circles can find their own interest in "Wei · ME Camp" From time to time, it will send invitations to the community for parent-child and beauty activities, provide customized services, and give priority to experience the latest products of Oula. Let Oula Automobile become the key on the user's ecological chain, enjoy life in the name of Oula, and provide personalized and exclusive services. Only ME Battalion closely connects Oula and users, allowing users to participate and share.
At the scene, the head of brand communication of Euler said: "In the next two years, Euler will continue to carry out user experience activities in many cities across the country. The media is not only the communicator, but also the market driver. We will do a good job in user management of high potential markets, which is the national strategy of Euler." In addition, we will launch the "Euler Broker" plan to recruit car owners, fans Media and cross industry platforms become the managers of Euler brand. Euler hopes to bring goods for Euler together with more people who love life.
Six core advantages support ME to define a new height of pure electric safety
At the event site, the R&D personnel of the Euler project team of Great Wall Motors conducted in-depth interpretation of the ME platform and the core highlights of Euler R1 one by one. Relying on the strong technical strength and rich manufacturing experience of Great Wall Motors, the brand of Oula took the lead in releasing the ME platform, inheriting 100% DNA of Great Wall, and ten years of research and development history to bring users a higher quality car experience, as well as establish new technical standards for the new energy industry. Through the on-site interpretation of the R&D personnel, the awareness of the on-site media on the ME platform technology was further enhanced. The ME platform has six core technologies:
Large space for driving : The battery position design of pure electric vehicles produced by the electric platform is more reasonable. At the same time, the short vehicle body and long wheelbase of the ME exclusive electric platform, as well as the design concept of four wheels and four corners, can bring more space inside the vehicle. The wheelbase and car length of the Euler R1 account for more than 70%, and the driving space is comparable to that of a compact car, which brings users the enjoyment of leapfrog space and ensures the absolute comfort of the passengers in the car;
Enjoy high security: The ME platform ensures the integration design of the battery pack and the body chassis, the "well" structure ensures the safety of the battery pack, and 416 vehicle electrical safety design measures provide all-round protection. In addition, Euler R1 has more than 60% high-strength steel body, and a roof compression strength to mass ratio of 4.0, which has super compression resistance and safety comparable to mainstream joint venture brand products;
Enjoying full intelligence: Since the beginning of research and development, the ME platform has established two major technical directions of intelligent networking and automatic driving. The electrical architecture is divided into four domains: automatic driving, audio and video, body, and power. Its functions cover mobile phone keys TJA、AEB、APA、FOTA、 Intelligent ID and natural speech recognition;
Long endurance: The pure electric vehicle produced on the electric platform does not need to take into account the characteristics of the fuel vehicle. The Euler R1 built on the ME platform lays the battery under the chassis, making the overall height of the vehicle's center of gravity 15% lower than that of the fuel vehicle, effectively improving the vehicle's handling and driving stability. At the same time, the power consumption is lower and the driving range is longer;
Enjoy low energy consumption: Through the application of new materials (aluminum alloy, composite materials, ultra-high strength steel), section optimization and integrated design, Euler R1 has achieved a curb weight of 990kg, which is at least 10% lighter than the competing models. It is more efficient and enjoys a more intimate driving experience, whether in terms of driving power consumption or charging speed;
Enjoy the E-era: The ME platform has reserved a 5G interface, and the products created under the ME platform can be continuously upgraded and updated through FOTA. More black technologies will continue to enter the products of Euler, so as to build a complete travel ecological service system for users, and highly extensible products of different categories such as cars, SUVs and commercial vehicles can be realized.
Imagine the future of smart travel, in-depth exploration of smart wind vane
As China's first special economic zone and the window of reform and opening up, Shenzhen has a high degree of openness and inclusiveness. In recent years, it has attracted a large number of high-tech enterprises to settle here. A series of cutting-edge technologies, such as 5G, automatic driving, have taken root here. On July 15, Great Wall Motors also joined forces with eight strategic partners, Tencent, Alibaba, Baidu, China Telecom, China Unicom, China Mobile, Huawei and Qualcomm, to build a global smart ecosystem AI、 Big data and other "smart era products" provide technical support and lead a new era of smart travel. The Euler R1 Goddess Autopilot built under the ME platform was unveiled at the Shanghai Auto Show. The "i-Pilot Smart Pilot" system carried in the car was led by Great Wall Motors, fully integrating the resources of research and development centers in the United States and India, cooperating with Baidu and Huawei, and built on the Apollo open platform, making it the first electric car with automatic driving technology in China. With the popularization of 5G technology, the improvement of transmission rate and the reduction of delay, the "i-Pilot Smart Navigation" system will also be further developed to achieve L4 level highly automatic driving.
Next, as the research and development achievements of Great Wall Motors and eight strategic partners jointly build a global smart ecosystem are gradually implemented, the brand of Euler will also enjoy the technical support from the most powerful "circle of friends" in the automotive industry. In the future, the ME platform will also become an open platform to discuss the development direction of platform technology with industry friends. Euler is also more willing to cooperate with other manufacturers to develop more models based on the ME platform and vigorously promote the positive research and development level of new energy vehicles.
Euler R1 Chaomei attack platform enables driving to enjoy the ultimate experience
At the event site, invited media guests drove Euler R1 to form the "Euler Team", clocked Shenzhen Contemporary Art Planning Museum TF1886、 Overseas Chinese Creative Park and other popular online card printing places in Shenzhen have formed a beautiful landscape, attracting countless passers-by to stop and take photos. After the test drive experience, the media guests also appreciated the Euler R1, which was born on the ME platform. Its fashionable appearance, excellent driving control and intelligent interactive system became the focus of discussion.
Oula not only has the "hard power" in products and technology, but also brings forth new ideas in marketing and services to win the market perfectly. In the first half of this year, the marketing events of the Oula brand were frequent and won wide praise and attention from the media and consumers. Not long ago, Euler launched two services nationwide, "7-day worry free repo" and "value for value swap", to eliminate users' worries about car purchase and residual value anxiety, and to bring users multiple benefits in the most affordable way, so as to ensure that every user has no worries when purchasing Euler brand models. In addition, Euler has also carried out a national test drive tour of "Euler Goddess waiting for you to come to Battle City", visiting 16 characteristic cities, recruiting 16 Euler Goddess/city spokesmen, clocking in more than 100 new city landmarks, and experiencing the fashionable life brought by Euler Goddess R1 with thousands of European fans.
From January to June 2019, Oula brand sold 27000 vehicles in total, ranking among the top ten new energy vehicle sales. For new brands that have been established for less than a year, such achievements are quite eye-catching, which also shows that under the exclusive platform, the "convenient, environmental friendly and practical" characteristics of pure electric vehicles have been recognized by consumers. The ten years of efforts made by the Oula brand in the initial stage of R&D and the determination to break the "oil to electricity" have finally ushered in the moment of breaking the wind and waves. The brand of Oula believes that the only way out for the future new energy vehicle industry is to build cars on a dedicated platform. In the future, Oula will continue to focus on building "high-quality electric cars" of 100% pure electric origin, and become another leader in the product layout of Great Wall Motors.
Follow our Weibo @ Love Computer
Follow our WeChat official account: playphone
Of course, we also pay attention to our Bilibili account: love computer
