On June 13, it was reported that the latest report of IDC showed that in the first quarter of this year, the sales of smart phones in Europe, the Middle East and Africa reached 83.7 million, down 3.3% year on year. In terms of total value, the decrease is larger. The pre tax retail sales are expected to be 26.78 billion dollars, 10% lower than the first quarter of 2018.

Huawei's shipments in the above regions grew by 66.1% year on year, the largest increase, and Xiaomi grew by 33.3%. Mobile phone shipments of other major brands declined, HMD (Nokia brand users) declined by 32.6%, and Apple declined by 22.73%.

Samsung still ranks first in terms of shipments, with a market share of 29.5%, followed by Huawei (25.4%) and Apple (14.7%). Apple's performance reached the lowest level in five years, and it is expected that no new phones will be launched before the third quarter of this year, so the situation in the next quarter may be even worse.

Analysts from IDC said that with the extension of consumers' ownership of mobile phones and the slowdown of total shipments, Apple's new products have been challenged, while Chinese manufacturers are making great progress every quarter.

Although the average price of mobile phones fell sharply, the shipment volume in the Middle East fell 18.8% year on year, the largest decline. Africa grew by 6% in real terms, while Europe as a whole hardly changed. Average prices in Western Europe declined slightly, while prices in Central and Eastern Europe remained stable.

IDC believes that the smartphone market will face more uncertainties in the future.

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