On May 13, it was reported by foreign media that Apple had encountered a series of adverse factors in the past year, which had a negative impact on iPhone sales in China. One of the factors is the strength of the US dollar against the RMB. In order to maintain its profit margin, Apple has made the iPhone more expensive in China. In January this year, Apple tried to offset the impact of the stronger US dollar by lowering the wholesale price of mobile phones in China.

It is reported that in the first quarter of 2019, Apple's iPhone shipments in China decreased by 30% compared with the same period last year, from 9.3 million to 6.5 million, resulting in Apple's market share in China in the first quarter of this year from 10.2% to 7.4%, but now the situation may be improving. According to 9to5 Mac, iPhone sales in China fell 3% year on year in April and 61% year on year in March. In December last year, January, February and March this year, iPhone shipments in China fell by an average of 66% year on year.

Analysts pointed out that the iPhone replacement cycle in China is about three years, which will help Apple reverse the decline in the world's largest smartphone market.

Apple cut the retail price of the iPhone in China by 6% last month because China's value-added tax fell from 16% to 13%. In April this year, the total shipments of smart phones in China increased by 6% year on year, compared with 9 months in the previous 10 months. The total domestic smartphone shipments grew 29% month on month compared with March, while the iPhone grew 19% month on month. This means that the growth rate of the iPhone has not kept up with the army, but at least it is not so bad. The iPhone seems to have passed the most difficult period in China.

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