On April 9, it was reported that Tencent's Penguin Think Tank released a user profile of mainstream mobile phones in 2019.
In terms of brand purchase tendency, more than 80% of users prefer Huawei, and the proportion of men and women is very close. The second place is Xiaomi, which is considered by 39.6% of men and 27.6% of women. Apple ranked third, followed by OV, and the vast majority of audiences were female users.
In terms of brand loyalty, Huawei is still the highest and Apple is still the second. From this, Huawei and Apple have done a good job in terms of user loyalty. In the direction of loss, Apple users will prefer Huawei, but Huawei users actually prefer Xiaomi~
Looking at user profiles, 61.8% of Xiaomi users are male and 38.2% are female; 49.5% of the users have junior high school education or below, and the distribution of the first, second and third tier cities is relatively uniform.
Among Huawei users, 51.5% are men and 48.5% are women; 51.2% of the users have junior high school education or below, mainly distributed in second and third tier cities, and the majority are 40 years old or above, accounting for 33%.
For Apple users, 46.4% are men and 53.6% are women. It seems that girls prefer iPhone than boys; 43.8% of the users have junior high school education and below, and 31.4% of the users are distributed in the first tier cities.
Finally, look at the cool Jinli. 53.9% of them are men and 46.1% are women; 66.8% of the users have junior high school education or below, and the number of users in first tier cities is the least, only 7.9%.
In addition to the brands mentioned above, there are Yijia, Hammer, Samsung, etc. What do you think of this report?
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