Love to play computer games On March 13, it was reported that in the last quarter, Apple's revenue fell sharply due to the poor sales of iPhones in the Chinese market. According to Bloomberg, data from Longbow Research, a research organization, shows that Apple still faces great challenges in the market.

Search volume is not the most accurate way to measure consumer demand, but a sharp decline in search volume is usually a sign of declining interest. Take Apple's iPhone for example. Longbow reported that the number of searches for iPhone by Chinese netizens fell sharply year on year. In fact, in January this year, the number of searches for iPhone by Chinese consumers through Baidu was only half that of the same period last year, while in February, the number dropped by 47%.

It should be noted that after domestic retailers lowered the price of iPhones for many times, Apple's search volume also declined significantly. Obviously, the price reduction did not increase consumer demand for iPhones, at least in the short term.

Some analysts are optimistic about the prospects of iPhone in China, but Longbow said that the sales of iPhone in China in February were "extremely bad" and continued to decelerate. From another perspective, 37 of the 42 suppliers experienced "worse than cyclical sales" in February.

Apple has not yet commented on its performance in China this quarter, but it should release its quarterly performance report on April 30.

If Apple does not show any signs of improvement in the current quarter, the sales of Apple's mobile phones may not grow before the launch of the new iPhone this year. After all, iPhone XR, iPhone XS Max and iPhone XS have been launched for nearly half a year, and consumers' attention is focused on the updated Samsung Galaxy S10 and other products. The latter has performed well in China recently.

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