At 1:00 a.m. on March 26, Apple held a press conference at the Jobs Theater with the theme of "It's show time", and the main content was indeed very relevant to Show, so it was Apple's own services - Apple News+, Apple Card, Apple Arcade, Apple TV+, etc. Unfortunately, these services are almost irrelevant to us.

Apple News+

$9.99 per month（ About 67 yuan ）The subscription fee of is currently available in the United States and Canada. The content matrix of Apple News+has added magazines, and the display method of the cover is also different. Apple calls it "Live Cover" because it will move, not the traditional static display. From the official presentation, its layout is also beautiful.

At present, there are 300 magazines in Apple News+, and some traditional media such as the Wall Street Journal and the Los Angeles Times can also be seen in it.

Apple Card

This is a virtual credit card function of Apple. After the user applies for and passes the application on the iPhone, the credit card will appear in the wallet app of the mobile phone, where you can see the balance, consumption records, repayment due date, etc., and you can also view the specific place of consumption on the mobile phone.

If you like, you can also customize a solid card made of titanium alloy, which is worthy of Apple's design. This solid Apple Card is very beautiful and beautiful. I even want to get one, but when I can come here is still unknown. Apple Card will automatically generate a new security code after each consumption, and this card does not even have a card number CVV、 Signature and credit card validity.

Apple cooperates with Goldman Sachs and MasterCard, and gets 2% rebate for each consumption. If you buy Apple products, you can get 3% rebate. These rebates will directly enter the user's Apple Pay wallet. If the physical card is used for consumption, only 1% of the cash will be refunded.

Not only that, Apple also said that it would not charge late fees for overdue repayment of Apple Card and would not raise interest rates.

Apple Arcade

The game subscription service contains more than 100 high-quality games and is exclusive. Many well-known game producers also participate in it. After subscription, users can play freely without restrictions, no advertisements and no internal purchase. Apple said it would continue to add more games to the service.

After subscription, you can play on iPhone, iPad, Apple TV and other devices. Apple Arcade will be launched in more than 150 countries, but the specific price has not been disclosed yet.

Apple TV+

Apple's video subscription service - Apple TV Channel, with SHOWTIME（ Scavengers, bloodthirsty forensic doctors ）、 HBO（ Game of power, true exploration ）And Starz（ American Gods ）There are also streaming media platforms such as Amazon Prime in traditional TV channels, but Netflix is not in it. Maybe people want to make a lot of money by themselves?

The most notable is Apple's original content service - Apple TV+. At present, Apple has many well-known producers producing content for it. Director Spielberg and host Oprah Winfrey also made speeches on the stage. Its original film and television content team even includes the US captain Chris Evans, who is also looking forward to Apple's first work.

last

This conference has nothing to do with hardware. In order to make time for the conference, new hardware products were directly put on the official website. It is not difficult to see that Apple's focus has changed. Apple has iPhone iPad、Mac After having so many screens in hardware, they now want to control the content you watch on this screen, such as news, magazines, games, movies, music, etc. Now Apple has almost provided complete services, from hardware to software, to content. It can be said that no other company in the world can do the same.

Products that should have appeared at the press conference but have already gone on sale

New iPad Air: Third generation Air. Equipped with 10.5 inches, the resolution and body size are the same as the previous generation iPad Pro, but a little lighter（ No four speakers ）, Lightning interface, supporting the first generation Apple Pencil and smart keyboard（ 10.5 inch ）。 Equipped with A12 bionic SoC, there are 64 and 256GB versions, with the price of 3999 and 5199 yuan respectively, and the cellular data version is 4999 and 6199 yuan. There are three colors: silver, deep space grey and gold.

New iPad mini: The fifth generation mini. The appearance remains unchanged, mainly upgrading the A12 bionic SoC and supporting the first generation Apple Pencil（ Smart keyboard is not supported ）。 The 64 GB and 256GB versions also sell for 2999 yuan and 4199 yuan respectively, while the cellular data version sells for 3999 yuan and 5199 yuan. There are three colors: silver, deep space grey and gold.

New AirPods: Second generation products. The appearance has not changed, but the main improvement is internal. It is equipped with the H1 chip. After being disassembled by foreign media, the performance of the new AirPods is equivalent to that of the iPhone 4! A single charge can last up to 5 hours. If it is used together with the charging box, it can last more than 24 hours. To make an aside, the AirPods I bought in September 2017 now have less than 2 hours of life~

Now it supports Hey Siri voice wake-up (you need to double click the headset before). There are two versions of the new AirPods: the price with wireless charging box is 1599 yuan; The price of ordinary wired charging box is 1279 yuan. In addition, you can also buy a wireless charging box separately at 679 yuan, which is applicable to both new and old AirPods.

New iMac: Retina screen version has been updated. The 21.5-inch iMac is equipped with eight generation i3/i5/i7 processors, up to Radeon Pro Vega 20 GPU, and 4GB video memory. The 27 inch iMac can select up to nine generation eight core i9 processors, which is the first time eight core processors appear on the iMac. The GPU can select up to Radeon Pro Vega 48 with 8GB video memory.

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