Love to play computer games On February 13, it was reported that, as we all know, since last quarter, iPhone sales have encountered difficulties for many reasons, such as excessive pricing, lack of innovation, and progress of Android manufacturers. According to foreign media reports, Bernstein analyst Toni Sacconaghi believes that there is another reason that affects the sales of Apple mobile phones, that is, users have a longer upgrade cycle.

Toni Sacconaghi said in a recent report that the upgrade cycle of Apple's iPhone in FY 2019 has been extended from three years to four years in FY 2018. He believes that Apple's preferential battery replacement plan has led to the extension of the upgrade cycle of the iPhone. Many people do not want to buy new phones after replacing new batteries for old iPhones. This plan ends at the end of 2018. In addition, Toni Sacconaghi also mentioned the problem of price rise and lack of operator subsidies.

Apple CEO Cook also believes so. He said earlier that the long upgrade cycle of the iPhone was one of the reasons for the 15% year-on-year decline in iPhone revenue in the first quarter of Apple's 2019 fiscal year. "Our customers now hold old iPhones a little longer than in the past." Cook also believes that macroeconomic factors in emerging markets also affect iPhone sales.

Toni Sacconaghi predicted that iPhone sales in fiscal year 2019 would decline by 19%, and 16% of iPhone users would upgrade to the new iPhone in 2019, which would be released in the second half of this year.

The analyst's prediction should be correct. Now we see many people using iPhone 6s or iPhone 6s Plus. During the Spring Festival, someone asked the author about the market price of second-hand iPhone 6s.

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