Love to play computer games On January 4, it was reported that at 16:00 on January 3, US Eastern Time, when the US stock market closed, Apple plummeted 9.96%. One day, Apple's market value evaporated $74.1 billion, which was the largest one-day decline since January 2013. Its market value was $420 billion less than the high four months ago, which is higher than the current total market value of Alibaba Baba.

The trigger for this slump is that Apple recently lowered its quarterly revenue forecast because iPhone sales were less than initially expected. In his letter to investors, Apple President Cook talked about several factors that led to the decline of iPhone sales, including the early launch of the new iPhone, the strengthening of the US dollar, and the lack of supply caused by the large number of Apple product lines. However, he did not mention the overpricing of the new iPhone.

In fact, the author believes that the high price and lack of innovation of the new iPhone are the key factors in the decline of its sales. Imagine that you spent about 10000 yuan to buy a mobile phone with the same appearance as the one a year ago. The signal of this mobile phone is average, and the power of the standard charger is only 5W. Would you still buy it? After all, most people are not local tyrants, let alone local tyrants have certain requirements for mobile phones

Under the influence of Apple, the stock prices of its suppliers also fell across the board. For example, the stock prices of Murata Manufacturing Co., Ltd., an iPhone parts supplier, fell by about 10% today. The stock prices of JDI, a Japanese display company highly dependent on Apple, have continued to fall since 2018. Today, the stock prices of JDI, a Japanese display company, have fallen by another 5%. Even the stock prices of TSMC, many of its partners, have also fallen by 3%.

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