Love to play computer games On January 30, it was reported that, according to foreign media reports, Apple recently announced its financial report for the first fiscal quarter of 2019 (October December 2018). The sales revenue of iPhone fell from $59.8 billion in the first fiscal quarter of 2018 to $51.9 billion, a decline of 13.2%. Apple said that it currently has 1.4 billion active devices, a record high.

The revenue of Apple's service business was $10.9 billion, up 19% year on year. It is currently Apple's most profitable department. Apple's goal is to achieve an annual service revenue of $50 billion by 2020. These services include Apple Pay, App Store, Apple Music, AppleCare, iTunes, etc; The sales volume of tablet computers was 6.7 billion US dollars, up 17% year on year; The sales volume of wearable devices, home appliances and accessories department was $7.3 billion, up 33% year on year, which also created a new quarterly revenue record. The products of this department include Apple Watch and HomePad.

The total revenue of Apple in the first fiscal quarter of 2019 was $84.3 billion, which was 4.5% lower than the $88.3 billion in the first fiscal quarter of 2018, but slightly higher than the official expectation before. Therefore, after Apple announced its financial report, its share price soared 5.4% in after hours trading.

It is reported that Apple's sales in China in the first three months were $13.17 billion, down 27% from $17.96 billion in the first quarter of 2018. It is obvious that the decline of iPhone sales in China is the main reason. Previously, some insiders said that Apple's revenue would not decrease if it raised the price of iPhone, but throughout the world, iPhone sales revenue fell 13.2% instead, which gave Apple a loud slap in the face.

Apple CEO Cook also threw the pot of declining iPhone sales in China to the Chinese economy. In a recent interview with Reuters, he said that China's economic weakness has affected iPhone sales in China. It is necessary to try to reduce the price of iPhone to promote sales. This strategy will also be used in other countries, but Cook did not specify which countries it is.

Cook said that when Apple assessed the macroeconomic situation of some markets in January, they decided to reduce the iPhone price, which is closer to the local price level a year ago. Cook also admitted that the price of the iPhone was indeed too high, but did the price reduction measure work? This depends on the subsequent market performance.

In addition, Apple expects its revenue from January to March 2019 to be between 55 billion and 59 billion dollars.

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