Love to play computer games On January 25, it was reported by foreign media that it was no secret that the global smartphone industry was in trouble. In the past year, industry analysts often cited the lack of product innovation and the extension of the consumer upgrade cycle as the main reasons for the decline of sales in consecutive quarters. This is also happening in China. When Apple sharply lowered its revenue forecast for the last quarter of 2018, which is unprecedented in history, iPhone shipments in China were regarded as one of the two major problems encountered by the technology giant.
Strategy Analytics, a market research company, recently released data on China's smartphone market in the fourth quarter of 2018. Only 10.9 million iPhones were sent to Chinese consumers, down from 14 million in the same period of 2017. This means that iPhone sales in China have dropped by 22%, worse than some quarters where no new products have been released in the past two years
The main reason for this situation is that the price of the iPhone XS and XS Max is too high. Many consumers think it is unnecessary to spend eight or nine thousand yuan on a mobile phone. Some of them will choose the previous generation iPhone, and some users will switch to the Android camp. Foreign media said that Apple did not consider the Chinese market when pricing the latest iPhone.
Although China's smartphone shipments generally declined, Huawei and vivo bucked the trend of growth. Huawei even achieved a record 28% market share in the fourth quarter of 2018, up 23% year on year. Its annual sales also increased by 15% to 105.1 million units.
The annual sales decline of Apple's mobile phones was not as serious as that in the fourth quarter, dropping from 36.7 million in 2017 to 34.2 million. However, it is an indisputable fact that iPhone sales are getting worse. If Apple continues to pursue high profit margins, this trend will continue.
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