Love to play computer games On January 3, it was reported by foreign media that Apple had recently lowered its revenue forecast for the previous quarter because "consumers upgraded iPhones less than initially expected". Earlier yesterday, Apple released a letter to investors. President Cook announced in the letter that Apple predicted that its revenue in the fourth quarter of 2018 (the first quarter of 2019 fiscal year) would be about $84 billion. Previously, the technology giant estimated that its revenue in the current quarter would be $89 billion to $93 billion.

Cook said that several factors had a negative impact on the company throughout the quarter, leading to a decline in performance. First, iPhone XS and iPhone XS Max were launched in the third quarter, while last year's iPhone X was launched in the fourth quarter, so it is "difficult to compare" between the fourth quarter of 2018 and the fourth quarter of 2017; In addition, the stronger US dollar further reduced the company's earnings.

Then, the president of Apple also mentioned that at present, Apple has an unprecedented number of new products, including the new generation of Apple Watch and iPad Pro, which are in short supply throughout the quarter. However, Cook believes that the biggest impact is the "economic weakness" of emerging markets. In fact, what disappointed Apple most was the performance of Greater China. Strangely, since Apple talked about emerging markets, it didn't mention India.

In addition to macroeconomic factors, there are other factors that reduce consumers' desire to change phones in these markets. For example, the reduction of operator subsidies, the strengthening of the US dollar led to the rise in the price of new iPhones, and some users stopped buying new phones after replacing their old iPhones with cheap batteries.

Affected by Apple's lowered revenue expectations, the company's share price fell sharply 6.95% to $146.95 at 5:15 p.m. EDT on the 2nd, while Apple's share price peaked at $232 in October.

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